Adidas Helps China Become A "Football Power"

Recently, it has been selected as the ten largest corporate social responsibility multinational company in China, and this is only one of the six honorary awards awarded by the company in 2015. It fully demonstrates the achievements of Adidas China in implementing the high standard corporate social responsibility throughout the country.

Mr. Gao Jiali, managing director of Adidas group Greater China, said, "Adidas has always attached great importance to fulfilling community responsibilities.

We not only reduce environmental impact, advocate a healthier lifestyle, but also help vulnerable groups develop their life skills.

There is no doubt that 2015 is the most notable year for Adidas group to fulfill CSR in China.

I am very proud of Adidas's efforts to be widely recognized and awarded.

The practice of corporate social responsibility has been recognized nationwide.

In November 1st, the center for corporate social responsibility research of the Chinese Academy of Social Sciences announced the most influential and authoritative list of China's top ten corporate social responsibility multinational corporations, and Adidas was among them.

Adidas has excellent management and social responsibility in corporate social responsibility.

And the excellent performance of environmental responsibility has won this honor.

In addition, Adidas's efforts in building green supply chains have also been recognized by the public environmental research center (IPE) and the natural resources protection association (NRDC). It is the "most environmentally friendly" supply chain of the 167 participating brands.

Adidas was also awarded the "China Environmental and social responsibility model award" issued by the China Association of Environmental Journalists and the "2015 beautiful China Environmental Social Responsibility Award". The 2015 citizen Enterprise Committee of the China Federation of social work was awarded the 2015 "excellent corporate citizen welfare project of Chinese enterprises", the Fifth China public welfare Festival "2015 year Responsibility Brand Award" and the fifth (2015) Chinese corporate social responsibility Excellence Award "social responsibility driving force Award".

Helping China to become a "football power"

In recent years, the promotion of grassroots sports and the training of athletes are another area of corporate social responsibility which Adidas pays special attention to.

In August this year, Adidas announced a three year cooperation agreement with the Ministry of education to promote the development of grassroots football.

According to the plan, by 2017, 20000 primary and secondary schools will be featured by football schools, and 6000 physical education teachers will participate in training every year.

Adidas supports APP teaching through free campus football courses, supports physical education, provides support for training of physical education teachers, and provides important training equipment to schools.

Adidas will play an important role in popularizing football and helping to realize China's great dream of becoming a "football power" in ten years.

Leveraging the power of sports and games to give full play to its educational function

In recent years, people's enthusiasm for basketball has been rising.

In June of this year, Jeremy Lin, the NBA superstar and Adidas brand ambassador, came to Pei Zhi school in Xuanwu, Beijing, to make these special needs children come true.

This is the second public cooperation between Adidas and Jeremy Lin, which demonstrates the firm commitment of Adidas to help vulnerable groups and actively promote basketball and other sports in China.

Adidas has so far been the most successful corporate social responsibility project when it comes to the number of "Adidas - children's development plan for children's benefit society."

The project was established in 2008 and has now become the flagship project of Adidas community investment. It aims to help rural left behind children learn and grow happily in sports.

Last month, Adidas organized the annual employee volunteer activities for sixth consecutive years. They spent a day and a half in Sichuan's Ying Jing county to take part in all kinds of sports activities in three kindergartens.

By the end of 2014, Adidas had helped 13864 children regularly participate in the sports activities customized by the project.

Gao Jiali said: "we firmly believe in the power of movement. It can bring positive changes to individuals, communities and even society.

As a leading sporting goods company, Adidas will unswervingly strive to help athletes at all levels to develop and promote the prosperity of China's sports industry.

Adidas diversified corporate social responsibility projects reflect Adidas's

Gene and corporate image is also an essential part of our strategic goal of achieving the core role in China's sports life. "

"The road to 2015" and look forward to the future.

2015 is crucial for Adidas. The company will usher in the perfect five year strategic plan of "2015 road" at the end of the year.

As the curtain falls in 2015, Adidas will achieve all the goals set for the "2015 way". The market share will grow significantly and become the most popular and representative brand in China.

Since 2010, Adidas has consolidated its leading position in all key categories, expanded its retail coverage, and has more than 8500 stores in first tier cities and emerging cities.

Nowadays, Adidas has become the first brand of women's sports. Its classic sports series and NEO sub brand have also become the first sports fashion brand and the first sports leisure brand in China respectively.

Adidas's 2020 China strategy under the guidance of the Creating the New global strategy will continue to focus on expanding retail coverage and enhance the company's strength through five major driving forces: soccer, running, women and children with popular sports classic series sports and leisure products.

Adidas has also formulated a new working framework around the three strategic principles to consolidate brand leadership, namely, core cities, speed and resource liberalization.