Men'S Shoes Kangnai Work Together In The Internet Sector
Kingstep, the shoe brand Kangnai group, announced a strategic cooperation with Meng shop to realize the extension and expansion of the sales channel of mobile social business.
Kangnai group said that after the cooperation, the brand will set up flagship stores in Meng shop, and the source of goods will be consistent with other channels. At the same time, the price of goods in the store will be 10 yuan lower than that of Tmall, the commission ratio is higher than that of the same brand, and the shipments will adopt Shun Feng to ensure the competitiveness of the brand market.
It is understood that in order to avoid the market competition between micro channel and traditional channels, Kangnai will start from three aspects.
First, in terms of brand, the company will set up a new brand to avoid conflict. Secondly, on the price side, Kangnai will promote the development of mobile terminals through price support;
Wechat Business
At a certain stage of development, brands will also be divided into channels, such as on-line micro businesses and special contributions.
Kangnai is known for Wenzhou.
Shoe brand
In 2014, the electricity supplier was pformed. At that time, the electricity supplier's income reached 110 million yuan. At present, the traditional e-commerce platform such as Tmall, Yintai and Jingdong has been laid.
Zheng Laiyi, general manager of Kangnai group, said the B2C will be online.
Electronic business platform
And mobile social networking platform, the first tier distributors, with mobile social networking platform to expand mobile terminal marketing channels, to further expand the potential customer base, enhance brand influence.
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In November 2015, China's textile and clothing exports appeared "double drop" for fifth consecutive months, of which clothing decreased by 10.1% compared with the previous year, the decline slightly slowed down compared with the previous period; the textile industry fell by 9.3% compared with the previous year, and the decline was earlier than the previous expansion.
In 2015 1~11, China's textiles and clothing exported 99 billion 750 million US dollars and US $157 billion 260 million respectively, down by 2.6% and 7.7% respectively.
Among them, the total export volume of knitted and woven garments of large categories decreased by 7.3%, and the average export unit price decreased by 0.8%.
In textiles, only 0.6% of the fabric growth, yarn and finished products decreased by 9.4% and 4.6% respectively, the average unit price of yarn exports fell 8.7%, and fabric fell 1.9%.
In November 2015, exports of textiles and clothing continued to grow in Guangdong and Guangxi, and Jiangxi and Beijing suddenly rose, and exports increased by 60.3% and 175% respectively over the same month.
In particular, Beijing's exports amounted to US $400 million in the month, a record high, mainly from clothing exports to the United States, Australia and other countries.
In 2015 1~11, exports in most parts of the country decreased, while Guangdong and Guangxi increased by 8.3% and 27.1% respectively.
In the top 5 provinces and cities, the decline in Zhejiang and Jiangsu is below average, while Shandong and Shanghai surpass the average, and the rate of decline is faster.
In November 2015, cotton imports changed the previous month's shrinking trend. Imports rebounded sharply during the month, with imports reaching 84 thousand tons, narrowing to 8.3% year-on-year.
In 2015 1~11 months, the total import volume was 1 million 287 thousand tons, down 40.9% compared with the same period last year, and the import average price dropped by 15.4%.
In November 2015, the new cotton market entered the peak period, the overall supply of resources was in excess of demand, the purchase price and spot price fell slightly, and the sales of new cotton became better.
The average monthly price of China's cotton price index (CCIndex3128B) is 12966 yuan / ton, down 75 yuan / ton, or 0.57%, down 1719 yuan / ton, or 11.7%.
In November 2015, China's textile imports dropped by 11.1%, and clothing imports resumed growth, and the increase was 22.5%.
In textiles, imports of yarn, fabrics and finished products all declined, and cotton yarn imports dropped by 3%.
The import volume of knitted and woven garments increased by 20.2%, and the average price of imports increased by 1.4%.
In 2015 1~11, China's textile imports decreased by 6%, and clothing increased by 5%.
In textiles, only yarn maintained 1.4% growth, and fabrics and finished products decreased by 12.8% and 9.8% respectively.
The total imports of knitted and woven garments increased by 9.8%, while the average import price dropped by 3.7%.
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