Wenzhou Shoe Enterprises: From The Trend Of Making Counterfeits To The Hard Road Of Famous Brands Coming Forth In Large Numbers

Once mentioned "Wenzhou leather shoes", people feel that they are fake leather and fake shoes.

At one point, it was closely linked with the trend of counterfeiting. Especially in August 8, 1987, a fire in Hangzhou's Wulin gate destroyed more than 5000 pairs of Wenzhou inferior shoes, and at the same time triggered a sensation of "encirclement and suppression" Wenzhou shoes.

But it is this fire that makes the counterfeit and wind driven enterprises in Wenzhou start to reflect on their determination to revive the footwear industry, thus bringing forth many famous leather shoes brands, such as Kangnai, red dragonfly, and so on, for example, the first batch of brand strategies to be introduced into the CIS and brand image.

In the early days of reform and opening up, a large number of small shoe factories in front of shops and factory shops were sprung up in Wenzhou. Because of the lack of quality control and the lack of credit system, Wenzhou's shoes were seriously fraudulent, and the whole industry was in a predicament.

But people in Wenzhou are born to endure hardships and not to concede defeat.

With perseverance, in Wenzhou

Under the guidance of the municipal government's idea of "setting up a quality city and promoting famous brand", we decided to take the road of brand and set up the first Footwear Association in the country, and began to grasp supervision, quality and technology. Since then, Wenzhou shoes have been reborn.

After that, the footwear industry in Wenzhou realized the importance of genuine leather manufacturing.

Adhering to the concept of "genuine leather manufacturing and good faith management", many years of persistence have finally been recognized by the market and the industry.

Since its establishment, the company has always insisted on the manufacture of the real leather, and has not changed its mind for 20 years.

In 2009, Yi Er Kang leather shoes were appraised as "China genuine leather shoes king" by the China Leather Industry Association, and won the honorary title in 2009. In 2015, it was also known as the "China Leather leading shoe king".

The footwear industry in Wenzhou has gone from family workshops to OEM production.

From quality industry to brand development and brand extension, Wenzhou has become one of China's most competitive shoe leather production and export bases.

We can see changes in the industry as a whole, but we can not see how Wenzhou's shoe industry has made progress today through its own efforts and perseverance.

Yi Kang is the typical representative of these shoes enterprises in Wenzhou.

He believes that the comfort and beauty of shoes are mainly reflected in the cortex.

The good texture of the cowhide gives people a comfortable and natural experience, tenderly and exquisitely protecting their feet.

In order to give every pair of shoes a comfortable experience, he has always insisted on the brand of leather shoes in the past twenty years, carefully screened raw materials, only choose genuine leather and the best leather material.

"Long life road, step by step Kang", only because of the material quality, leather shoes insist consistently high requirements, only after twenty years, deeply rooted in the hearts of the people.