Kai Run Film And Television Chairman Li Qihan And Ningbo Clothing Festival Has Some Origins.

Our country is in the sprint stage of changing from a big country of textile and clothing to a powerful country. Mining and inheriting dress culture and establishing a modern clothing industry culture system have become the key nodes of textile and garment industry remodeling value.

Extending fashion culture and creativity, promoting exchanges in the field of aesthetics, film and television, literature, economy, history and other cross boundary industries, and integrating them into clothing products and brand research and development are conducive to upgrading.

Literacy promotes clothing brand to enhance cultural soft power.

Yesterday afternoon,

The organizing committee arrived.

Kai Run film culture media Co., Ltd.

Li Qihan, chairman of Kai Run film and television company, has a lot of connections with Ningbo Fashion Festival. He started to participate in the first textile festival since 1997. It can be said that he grew up with the Ningbo clothing festival.

Today, he owns 7 enterprises, including three enterprises in the Department of textiles, science and technology, and Kai Run TV, which were listed on the new third board and the Shanghai stock exchange in Beijing last year.

Chairman Li said that as a garment man who has been working in the textile and garment industry for nearly 20 years, he always hoped to carry forward the traditional Chinese clothing culture. China's Hanfu, Qipao and many traditional Chinese elements can be combined with modern clothing through creative design. The blood of Oriental culture has always been strongly identifiable, and the clothing that inherits Oriental aesthetic culture and innovative design can not only represent China's fashionable self, but also make the international market bright.

Based on this, I have been promoting this work in recent years. Last year, Kai Run film and television made a movie TV drama "women in Qipao". This year, we will also organize the "Qi run Cup" Chinese cheongsam costume designer competition.

As a big platform for the industry, Ningbo garment Festival is responsible for the revival and emerging of Chinese traditional culture, and advocates more clothing brands to focus on Chinese traditional clothing culture. We will cooperate with Kai Run film and television to explore, innovate and extend the traditional Chinese fashion culture spirit and fashion elements.

At present, it has been agreed that the launching ceremony of the women wearing cheongsam and the awarding ceremony of the "Qi run Cup" Chinese cheongsam costume designer competition will be held during the costume festival. The Chinese dress (Qipao) will also be displayed in the same period.