In Pursuit Of O2O Mode, The Operation Enterprise Is Expected To Keep Pace With The Trend Of The Times.

The international market does not see signs of China's shoe brands. Customers have been paying for the poor and high quality shoes in China, and China is paying for the circulation of these Shanzhai shoes, which has become a "big country of Shanzhai" in the eyes of foreign countries.

Refusing virtual high consumption 100% is also good for consumers.

Before the establishment of Wan shoe, the Chinese businessmen

The consumer market conducted a large scale research and found that the market share of the top ten footwear brands accounted for only 10% to 12%, and 80% of the market share belonged to regional brands or newly created footwear brands.

The traditional B2C operators often choose to cooperate with the famous footwear brands. The advantage is that the platform can rely on them.

The popularity is attracting users rapidly, but the bigger drawback is that the platform is less independent in pricing and selecting products, and the degree of control is not strong, resulting in the high price of products and the inconsistency between quality and value.

Wan Wan Yun's vision is to "break down the high consumption and enhance the happiness index". The customer base is the ordinary consumer group. They attach more importance to the appearance, cost performance and comfort of shoes, rather than brand names.

So, instead of being linked to famous brands, Wan shoe merchants will turn their attention to non famous local brands.

Although these brands are not well known, through research, we find that the future growth trend is better, and the personality and positioning of products are keeping up with the trend.

Not taking the unusual path to achieve the grand strategy

In the pursuit of O2O mode of operation of enterprises, hoping to keep pace with the trend of the times and not be eliminated, Wan shoe business innovation breakthrough, another avenue, put forward the reverse O2O operation, taking into account the entity store and the Internet double line development, through entity experience shop, intelligent cloud store, PC terminal, mobile terminal and other channels, to realize the overall strategy of the whole network.

At present, Wan shoe Yun has acquired more than 300 regional footwear brands, which are mainly divided into

Women's shoes and children's shoes are the three major categories, covering different age groups and styles, and they are clustered and operated, and the supply chain is firmly in hand.

Wan Wan Yun hopes to integrate these small and medium-sized brands, with high quality and low price products, to subvert the views of the outside world, not only to break the virtual high consumption, to maximize the interests of producers and consumers, but also to shoulder the mission of making Chinese shoes brand to the world.

Wan Wan Yun's goal of "one world and the same Chinese shoes" will further develop on the road ahead.