UNIQLO Has Pushed The Price Of Taobao To Double.

A series of collaborations between cheap chain clothing brands and designer designers or celebrities usually leads to panic buying.

Earlier

With old Buddha Karl Lagerfeld, Wang Daren,

No heat.

For the vast number of consumers and enthusiasts, the positioning of fast fashion itself will lead to a relatively acceptable price of the joint offer, which is relatively simple. People will feel that they have bought the big suit (or the big brand clothes) with the money of fast fashion.

There are other designers who are not well known to the public because they are popularized with fast fashion cooperation.

In short, such cooperation is more advantageous than any disadvantage for any party.

In recent years, it is very hot in China.

The scale has been steadily expanding, and it is often commented that the clothing of the brand is too basic, not good-looking and fashionable.

As a result, the Japanese brand began to break the rules and continuously launched several series of cooperation funds.

The French series of Ins de La Fressange and the joint venture with former Hermes designer Lemaire have come to an end.

Or the effect has been good. Recently, UNIQLO has launched a series of "exploding money".

If the first two series represent elegance and high cold, then the series that will be listed in April 25th with the famous American artist KAWS can be described in terms of "tide".

First, let's take a look at this graffiti T-shirt. The price is "UNIQLO", priced at 99 yuan.

There are also printed handbags priced at 99 yuan and 149 yuan respectively.

Usually, the proportion of cooperative funds and limited funds is very high.

Before that

NMD shoes.

The degree of concern raised on the day of sale in March 17th was enough to let many friends circle.

The actual price of NMD shoes is between 1099 yuan and -1499 yuan, but the quoted price is 2500 yuan to 4000 yuan in the non official purchase channel.

Of course, not all explosions can be fired so high.

After all, the pricing of fast fashion "close to the people" is there.

As NIGO, creative director of UNIQLO UT, said in an interview, "KAWS and I expressed my wish to make some single products that you would like to buy.

The price of the UT series is very approachable, but I want to ensure its quality, not to produce the cheap goods at will.

It is learned that although there is no aura of designer such as Hermes before head, this American artist who works with UNIQLO is very famous in the circle.

In the past few years, with other brands, the company has launched the sale of kaws full range of clothing products, but after the end of the cooperation, it is difficult to buy kaws's clothing, unless there are some new exhibitions with some shopping malls, occasionally there are some peripheral products.

"T of KAWS is basically hard to get.

Because artists rarely participate in the production of joint funds, the market is bought imitation products.

A shopkeeper of a tidal shop told reporters that his friend circle began to cry out for more than a month ago. "KAWS fans are looking forward to looking at the new works of KAWS clothing for a long time."

In any case, search has seen that some shops on Taobao have started pre-sale and purchase, and the price has almost doubled.

A purchasing agent even claimed that the price would be more than 500 yuan after the official sale.

However, because UNIQLO's strategy is not inclined to hype high priced products, for example, when the cooperation with Lemaire was sold out, the company responded quickly and replenishment was new, so it shouldn't worry too much.