How Does The Entity Clothing Chain Pition O2O Do?

A few years ago, the entity

Who will not open a Taobao shop seems to be out. In the past two years, who has not opened a micro shop and become a micro dealer has lagged behind. Nowadays, in the mobile Internet era, the physical clothing store has been increasingly difficult under the impact of online shopping. The State advocates the Internet, and all kinds of scholars say that the Internet is a tool for offline services.

In the eyes of consumers, the clothing industry

Should it be like this: when the user takes out his cell phone in his spare time, he sees his favorite clothes, and there is a store nearby. It is best to place orders online and pick up the goods when he is free. If he is not satisfied, he can return the goods on the spot, or send the goods to the home on express delivery. If he is not satisfied, he can also choose to go back to the store next door to replace it.

It sounds like the fashion industry O2O mode is not very good!

In fact, the current domestic line

Most of the sales are new products that are priced at a discount, or they are discounted clothing with relatively large discounts. Therefore, online brand clothing has not had a direct impact on the line. They are independent of each other but do not affect them. Online channels are only a channel for businesses to increase sales of goods and have no competition with offline stores.

And there are many problems with this model. It may affect the flow of goods. If customers look at a garment in a physical store, they will not be able to pfer products to the Internet if they are out of stock. If customers find no goods, they can only find a physical store.

So what's the problem? How should clothing chain retailers embrace the Internet? How can we change the business dilemma through the O2O mode? What should we do in the pformation of the physical clothing chain store O2O?

Wang Jia believes that clothing chain stores should follow the following O2O mode:

Online and offline the same price promotion: any industry pformation is inseparable from consumer habits, so in the clothing industry, many consumers taste the sweetness of discount promotions on the Internet, so they are more willing to choose to buy clothes through online channels, which is also one of the important reasons for the dismal entity store's dismal year after year.

In this regard, we need to consider how to balance the online and offline sales, so as to promote each other's development. In the early stage, we can use online and offline sales of the same price and update it synchronously to help solve the problem of online and offline drainage, and consumers can provide the customers with two ways of taking and returning products through offline stores and express delivery.

On the other hand, we can consider establishing a membership system. Merchants can use the member management system of Wang Jia clothing store and establish an independent membership system, so as to clearly depict the portrait of the target customers and carry out precise marketing. We can build a membership database by integrating online and offline membership system, and easily pfer the members of the store to the online, through online promotion and publicity, and do membership service.

A store only needs to apply for a WeChat public number, and docking with the member management system of the Wang Ka clothing store. It can get through the physical stores and online. It can interact with customers through SMS and WeChat's promotional information, including issuing electronic membership cards, coupons, raffle, earn points, etc., to stimulate customers' desire to buy, and enhance customer repeat purchase rate, increase user viscosity and loyalty. At the same time, WeChat is also a very good communication tool, merchants can promote a series of activities, and encourage members to help spread by rewarding members.

Hypostatic shops embrace the Internet, pformation O2O also needs to consider from the service level, to satisfy customers' shopping experience is also very important! Wang Jia specializes in creating O2O marketing platform for clothing industry merchants, providing an integrated solution to help merchants embrace the Internet and pform O2O.