In 2020, The Size Of Children'S Wear Market In China Is Expected To Exceed 180 Billion Yuan.

It is a huge industry group that covers all the age groups of 0-14 years old (and sometimes to 0-16 years old).

According to the difference between age and height, children's clothing products can be further divided into 0-3 years old "infant clothing" and "4-14 year old" children's clothing. According to the product type, they can also be divided into two categories: uniforms, coats, trousers, T-Shirts, shoes and so on.

Due to the continuous implementation of family planning, the 0-14 year old population in China has been declining, reaching a minimum of 222 million in 2011, then slowly increasing in 2012 and 2013, the growth rate was 0.1%~0.5%, and the total population share decreased from 20.27% in 2005 to 16.41% in 2013.

Following the partial opening of the second child policy in 2013, with the accelerated growth of the number of new born babies, the 0-14 year old population began to accelerate growth in 2014, and the growth rate reached 1%, accounting for 16.49% of the total population, accounting for the highest in 4 years.

We expect that with the rapid growth of the number of newborn babies, the number of Chinese 0-14 year olds will continue to grow.

The increasing number of baby children brings more market space to children's wear market.

In 2015, China's population aged 0-14 was 227 million, of whom 127 million were urban children. This group is the main group of children's clothing consumption.

With men's clothing,

Compared with clothing categories, children's wear industry started late in China.

With the change of our family's consumption habits of children's clothing, the professional children's clothing enterprises in China began to develop after the 90 mid century of last century.

From the perspective of industrial life cycle, children's clothing industry in China is still in its growth stage, and has the characteristics of rapid growth of market demand and growing space.

In recent years, the scale of children's wear in China has been expanding and maintaining a relatively high growth rate.

According to the data of Euromonitor, the scale of children's wear market in China reached 137 billion 200 million in 2015 and the growth rate reached 8%. The 2016-2021 year survey and investment prospect report of China's high-end children's clothing industry released by China Industrial and Commercial Research Institute pointed out:

With the opening of the second child and the upgrading of consumption, it is estimated that the size of children's clothing market in China will exceed 180 billion yuan by 2020.

The rapid growth of children's wear industry has led many brands to take a look.

Nowadays, not only are casual clothes, but also a large number of sports brands such as Lining, Anta, and 31st grade have begun to rush to food.

Gap and h&m have also expanded the sales area of children's wear. Luxury brands such as GUCCI, Dior, Fendi, Armani and Burberry have also increased the children's market.

After women's wear and men's wear, children's wear became the last piece of cake that the clothing industry scrambled for.