Traditional Department Stores Have Been Delisted, Wanda "Wen Brigade" Industrial Pformation Is Concerned.

stay

and

Two, under the impact of competition, business

It is nothing new to close shop.

Following the announcement of the Chongqing novo department store and the Baisheng Daping store this year, the the Mixc Chongqing Parkson shop closed in the second half of this year. The traditional department stores have been delisted. Once again, the commercial giants such as Wanda have been pushed to the cusp. How to pform and upgrade traditional businesses has become a hot topic of the industry.

Jones Lang LaSalle Chongqing company released the 2016 Chongqing real estate market review report. In the first half of 2016, there was only one new project in Chongqing, that is, Chongqing Daping letter Xingguang Tiandi, with a total construction area of about 50 thousand square meters, and successfully introduced Yonghui exquisite supermarket Bravo YH, Burger King and Bona theater and other brands.

However, the withdrawal of the traditional department stores from the retail market has provided greater space for the retail project operators to enhance their asset value.

After the withdrawal of NOVO department store, the company introduced Charles&Keith, Cache Cache and other fashion brands as an example to smoothly fill the space of the original NOVO department store.

After the evacuation of Wanda Department Store in Nanping Wanda Plaza, Wanda Plaza upgraded its space to a shopping center named "Wanda new hall", and MJStyle, TopSports and other brands have been stationed to successfully increase the entry rate of Wanda Plaza.

As an old business bigwigs, Wanda's pformation and upgrading has always been concerned by the industry.

According to the relevant personages of Wanda Chongqing company, Wanda Group invested 100 billion yuan in Chongqing in May 2015, and will build 1 Wen Cheng City and several Wanda Plaza.

Chongqing Wanda cultural tourism city is the twelfth Wanda city in the world. It is located in the west of Chongqing new town Shapingba Xi Yong. The project covers an area of 724 hectares, with a total construction area of 6 million 100 thousand square meters. It consists of large Wanda Maoming, large outdoor theme parks, top stage shows, star rated hotels, bar streets and tourist new towns.

Prior to that, Wanda has more than 10 cultural tourism projects in the country, covering Wuhan, Changbai Mountain, Xishuangbanna, Harbin, Nanchang, Hefei, Wuxi, Qingdao, Guangzhou, Xiamen, Guilin and so on.

Wuhan's central culture area, the first Wanda project to be built by Wanda, has confirmed the high reaction of Wanda's fourth generation products in the market.

Wanda Chongqing company official said, Wanda city is the fourth generation of Wanda products, its core template standard is about 150 thousand square meters of monomer Wanda shopping center +10 10000 square meters of creative leisure block +10 Wan Ping rice experiential Entertainment Center (Grand Theatre + Exhibition Center +2 cinema + large monomer entertainment + Movie Theme Park) +10 million square meters of 1000 or more guest rooms of hotel clusters (2 star hotels and 3 or more Econo Hotel) +20 10000 square meters above office buildings.

That is, the pformation from a single shopping mall to a large commercial cultural shopping park.

Chongqing Wanda tourism city is expected to open the exhibition center by the end of September this year, when the general public can visit it.

Analysts at Jones Lang LaSalle Chongqing company said that with the opening of the D Street hall in the Longhu era, Chongqing's high-quality retail property market will usher in seven high-quality retail projects in Hongkong in the second half of this year, and the stock market will continue to increase.

At the same time, with the intensification of market competition, the trend of two level differentiation among projects is more and more obvious.

In order to enhance the competitiveness of the property, reduce homogeneity, part of the high-quality retail property or adjust the combination of formats, and introduce a more characteristic experience format to boost popularity, the proportion of new business in the retail market will gradually increase.