Adidas Is Rapidly Eating The Market Of Nike.

Adidas shares rose 78% this year, while Nike shares fell 17%.

After Rorsted took over, Adidas changed and its prospects in the United States became clear.

This year Adidas grabbed second of American sports shoes from Skechers.

According to NPD group, the average month of Adidas in the United States last 1-9 months.

For 4.3%, Nike was 41%.

Adidas rose to 7.1% this year and Nike dropped to 38%.

Although Nike still has obvious advantages, Adidas is rapidly eating the market of Nike.

Adidas's new president, Kasper Rorsted, is different from his predecessor.

According to the new market data on Tuesday (October, 18), he inherited the current Adidas, which is much healthier than it did in the United States 2 years ago.

The former president Herbert Hainer has entered since 1987.

The sales department worked and became president in 2001 for a term of 15 years.

In contrast, Rorsted is a layman.

Fortunately, Rorsted gathered a group of admirers during the eight years of managing the German beauty brand Henkel, and Adidas shares rose to two digits after the announcement of Rorsted succession in January.

Adidas is smart enough to integrate old products and new products.

The 2 of the 5 best selling products of the company in this year's return to school season is classic, but it has only been modified in shape.

NPD group analyst Matt Powell pointed out that Adidas did not provide the US in the past two years.

Products wanted - retro shoes and leisure running shoes, especially in footwear.

Adidas started a major restructuring two years ago, sending 200 employees from the German headquarters to the United States.

Including the chief designer, in order to break the two independent operation of the situation.

Adidas global brand officer Eric Liedtke has worked in two regions. He thinks that restructuring the German market to understand the United States is also the reason for the company's revival.