China'S Luxury Goods Prices Are Rising Again.

Luxury goods in the mainland tend to be higher than overseas, but this is changing.

In March 2015, Chanel lowered its selling price in the Asian market against the decline in the euro exchange rate against the renminbi.

This global price linkage has led to similar measures taken by luxury brands such as Cartire, tiger Heuer and Patek Philippe.

However, brand experts say that the average price of luxury goods sold in China is still about 40% higher than that of overseas due to import duties and local operating costs, thus promoting overseas purchasing.

The average price of luxury goods in China is still 40% higher than overseas.

Harold, a more than 20 year old Chinese woman, wears Stella Mccanny thick shoes, wearing tight jeans and carrying a black Chanel backpack, walking around the shopping district, British media said, in one of the most high-end department stores in London, England, in the department store of Harold.

She kept holding her apple phone and constantly giving customers a letter.

Pei Chunmei is a professional purchasing agent who can buy watches, jewellery, clothing, cosmetics and other luxury items for mainland consumers.

At the moment, her customers are considering buying a price tag of 860.

Necklace, while another customer wants to buy a CELINE handbag priced at 1500 pounds.

It is reported that most luxury stores do not allow their products to be photographed or photographed for fear of being counterfeited.

Therefore, Pei Chunmei has been updating the prices, colors and product details of customers through telephone and texting.

Chatting is endless and part of the service.

She spent at least 20 minutes at CELINE store to help buyers find a different color bag, and buyers hesitated.

Once the buyer agrees to buy, Pei Chunmei will go to duty-free procedures and purchase goods with his credit card, then pack and mail it.

She will charge a certain purchase fee to the buyer. Although she does not want to disclose the number, the Commission for the purchase is usually 5% to 15% of the goods purchased.

Bain estimates that sales like Pei Chunmei last year reached 34 billion yuan to 50 billion yuan, equivalent to 12% of China's luxury spending.

But this amount is 20% lower than that in 2014. Bain predicts that the volume will further decline as profit margins shrink and the Chinese government tightens controls on imported goods, including purchasing goods.

In order to curb the gray market and increase domestic spending, Beijing has increased the import tax on overseas mail order and the value of goods imported by air passengers to more than 5000 yuan, including tariffs on luxury brand watches.

At present, the Chinese customs has intensified the inspection, and will take the commodities for commissions passengers as the target.

Doris Zhao, a 28 year old purchasing agent, said: "the price gap is still very large.

I know everyone sends things back to China.

Customs clearance is sometimes checked during customs clearance.

Most of the time,

None of them.

If I buy a LV handbag, they will not take my tax. "

Doris Zhao's main job is to help Chinese students to apply for visas and university admission. For her part, she went to Harold department store during lunch time, mainly to help Vacheron Constantin friends and friends buy LV watches and handbags.

Even with the purchase fee and the import tax, the Vacheron Constantin Metiers d'Art Master Series wristwatch, which she sent home for her aunt, was 85 thousand pounds, 15 thousand pounds cheaper than buying in China.

Usually, Doris Zhao sends four luxury items back home every month.

Last time, she bought a Burberry windbreaker, which was snapped up by a friend in China during the summer discount season.

Obviously, she enjoys the luxury of purchasing luxury goods. Not all study agents will wear Valentino rivet shoes and carry black Chanel bags.

Cai Yixi, 26, is an overseas student from Shenzhen.

She says she spends about 1000 pounds a month, and she also purchases goods for her family and friends.

She laughed and said, "Gucci is very popular this season."

She also talked about the new product launched by Alessandro Michel, Gucci's current creative director.

This tide man likes "trendy" fashion brands like Alexander McCune very much, but she says most of her friends prefer older luxury brands, such as Chanel, Dior, and so on.

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Cai Yixi said, the phone call from friends is always "who is in England now? Can you bring me something?"

Bain, a partner in Shanghai, Bruno Lannes, said: "Brand Company needs to ensure that consumers have sufficient reasons to buy products, such as cultural heritage, handicrafts, history and everything you want for luxuries instead of buying bargains."

He said: "Brand Company must change its view and no longer rely on regional price differences to provide bargains.

This is not conducive to the long-term healthy development of the brand. "

Rebecca Robbins, director of Interbrand brand consulting company, has regarded purchasing as a salesman.

She said: "for Brand Company owners, this is significant because this relationship has shifted from" salesperson to customer "to" salesperson to salesperson ".

She also said that for Brand Company, it is more difficult to establish relations with terminal customers. "For them, there is a real concern that the number of profit growth and the increasing number of consumers are no longer interested in brand loyalty."