Future Outdoor Products Professional Channel Business Will Usher In Development Opportunities.

At present, the outdoor industry is a fast growing new industry in China.

In terms of capacity and consumption, the EU and the US are far ahead, and China's outdoor industry is still in its infancy.

With the improvement of health awareness and the enhancement of outdoor consumption concept, young consumer groups are more interested in new sports activities. Sports consumption from traditional sports to entertainment and ornamental items, such as marathon, rock climbing, outdoor skiing and so on, will promote the proportion of outdoor products rapidly.

Last year, with the introduction of a number of sports policies last year, outdoor sports will break through the restrictions of a few professional fans, and the development space will be broad.

Some securities companies believe that future professional channel providers will take the initiative:

First, in recent years

The number of brands has increased rapidly.

Competition between businessmen is fierce, and competition barriers are becoming more and more difficult to establish.

But for the channel merchants, the increase in the number of brands means that the optional brand is more abundant and the bargaining power of the channel merchants is stronger.

Two, at present, domestic outdoor products sales channels are still dominated by shopping malls. Because of the high rents and limited space, shopping malls generally sell only individual explosive products, but there are fewer niche products in equipment and subdivision areas, and the importance of product performance and experience is not enough enough to achieve one-stop shopping.

Throughout the development of sports products in the United States, the characteristics of the sports industry in the past decade have been enhanced in terms of functionality and professionalism, the demand is becoming more and more subdivided, the brand is weakening, and the competitive position of professional channel providers who can provide consumers with merchandise sales, event organization and event oriented outdoor sports service system will be strengthened.