2016 XTEP Double Eleven Strategic Conference Held In Xiamen

In the afternoon of November 1st, "all the firepower started.

- 2016

The double eleven strategic conference was held in Xiamen, and XTEP officially launched the dual eleven "fire eleven" strategic plan.

This marks XTEP's commitment to cooperation and win-win cooperation to open up a brand new concept.

Double fire eleven mode!

Xiao Lihua, general manager of XTEP electric business, said at the press conference that XTEP and Shuhua Limited by Share Ltd, SF EXPRESS, and China Merchants opened up strategic cooperation between the eleven and the cross border joint businesses. They will win together to create a flying double eleven shopping carnival. Follow up XTEP will also cooperate with more businesses (such as Wanda Plaza, Yue run circle, and plyya), which will bring general shopping experience to consumers.

XTEP market division CEO Li Guanyi

Xiao Lihua, general manager of XTEP electricity supplier

The double eleven shopping carnival, XTEP products covering a wide range of varieties, involving running, comprehensive training, outdoor, urban, cross-border, campus, football, children, basketball and many other series.

Among them, technology innovation running shoes, such as "power nest", "Yu Guang Technology", "smart chip" and "flexible Cube", have more professional running guidance and suggestions besides providing a comfortable foundation protection function for consumers.

What is particularly worth mentioning is that this year's double eleven, XTEP online and offline virtual stocks share nearly 1 billion of the supply of goods for consumers to freely choose. On double eleven, consumers can buy at the price of "50 percent off top", very affordable.

At the same time, this year is also XTEP's "brand + electric business" for the first time to brand entertainment stars, sports star spokesmen and other resources, and highly integrated with the electricity supplier marketing activities, fully cooperate to create a more relaxed entertainment atmosphere for the whole double eleven, but also brings more fun eleven shopping experience for consumers.

During the double eleven period, XTEP will lead its numerous star spokesmen and top athletes to open the star entertainment and live broadcast activities. With the entertaining "Tmall live broadcast" mode, as well as the platform of Yue run circle APP, micro panning and the popular high value network red live broadcasting platform, the red envelopes and gifts will be delivered at the same time of entertainment, so that consumers can share the double eleven Carnival of firepower with entertainment stars and sports stars.

At 15:00 on November 5th, Hangzhou's "firepower opened all the way", and Li Yifeng, a national male god, was closely interacted with fans.

At 8:30 on November 6th, the Hangzhou marathon scene, "all of the fire is approaching the Hangzhou horse", China speed third Xie Zhen industry takes you to Hangzhou marathon.

At 17:30 on November 10th, Xiamen's "firepower is full of beauty", "NANA, the most beautiful face in the world", and more mysterious guests came to the scene.

At 19:00 on November 11th, Xiamen's "XTEP's firepower opened all the way to double eleven", "Asian all-around Idol" Jiro Wang, "the most beautiful face of the world" Lin Na Na, Chinese track and field star Xie Zhenye, Chen Ding visited the scene, many high value network red gathered, and Star customer service online interaction links.