What Are The Promotional Tips For This Year'S Double Eleven Wenzhou Footwear Brand?

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Wenzhou shoes and clothing enterprises such as Kangnai have already begun to prepare for war. Carnival shopping mode is about to start.

This year's double eleven, what promotion measures will these brands have?

Preparations for war have already started.

Last year, double eleven, Wenzhou shoes and clothing business set a prominent record, many brands ranked the top ten in the hot selling list.

Semir Tmall flagship store is the first in the category of casual wear category. Barbara's children's flagship store sells 152 million yuan to a single store, rushing to the first category of children and children's clothing category, with sales exceeding UNIQLO.

In the Tmall double eleven men footwear trading index issued by the billion power network, AOKANG, red dragonfly, irkang, Kangnai entered the Top10, and women's shoe trading index Top10 also had the figure of big east, red dragonfly and Josini.

This year's double eleven, what promotion measures will these brands have?

"The goal of double eleven this year is to catch up with last year's double eleven, and strive to achieve two digit growth on this basis."

According to AOKANG chairman Wang Zhentao, this year, double eleven, AOKANG will play the star network live, start the East China logistics center, strengthen product supply chain, from the propaganda, logistics, distribution, service and other perspectives, to provide consumers with better shopping experience than in previous years.

AOKANG research and development center began to design shoes for double eleven in March this year, and finalized 400 balance.

In terms of delivery speed, AOKANG will strive to complete all orders shipped on the double eleven day in 36 hours this year, 25% higher than the 48 hours shipped last year.

According to reports, in October this year, AOKANG Shanghai East China Logistics Center 106 acres of fully automated warehouse put into use.

This year's double eleven, the logistics center will undertake half of the tasks of AOKANG's shipment. There will be more than 40 packages from the warehouse to all parts of the country, and the customers in East China will receive the packages in the morning of the double eleven.

To prepare for the double eleven, Kangnai group has been stocking since September, and now goods with 160 million worth of goods have been put into storage, waiting for double eleven to be sent to all parts of the country on that day.

Kangnai and Shun Feng reached a comprehensive trusteeship cooperation to improve logistics efficiency and extend the delivery deadline from 18 to 21.

In order to ensure the quality of after-sale service, Kangnai set up a professional customer service team of more than 80 people.

Balbala Tmall flagship store has already prepared iPad, Raiders, lucky draw, Lucky Bags and sharp cargo.

It is reported that Barbara has launched a unique dress matching page, making online shopping more fashionable and concise, which can lead to more linkage sales.

The children's clothing, which is specially designed for boys' clothing, has also provided ample supplies for the 10th 10.

Jiang Jianguo, the head of the company, said that this year he would be more attentive to double eleven products and believe that he could attract more fans.

Online and offline linkage

Experience and preferential coexistence

For the brand of Wenzhou shoes and clothing sold across the whole country, double eleven is not only a carnival feast online, but also a combination of online and offline interaction, so that the coexistence of experience and privilege is the way to win.

Beginning this week, keto tree junior clothing will introduce autumn winter dress discount activities in urban shops, enabling consumers to experience big revelry in physical shops.

Mr. Xu, head of a.b.x's Retro men's clothing, said that every year, double eleven had launched big promotions online. But in recent years, promotions have been linked online and offline, enabling consumers to enjoy both online benefits and online brand experience.

Wang Zhentao said, "this year's double eleven, AOKANG pays more attention to quality and service, will launch" online order, offline delivery "service.

It is reported that AOKANG's "online ordering, offline delivery" service will be in Shanghai, Wenzhou, Yiwu, Ningbo, Hangzhou and other consumer groups concentrated in the 11 regional sales companies to trial operation.

At that time, customers in the activity area can either choose to wait at home for delivery, or pick up AOKANG stores nearby.

Double eleven on the same day, Wenzhou shoes and clothing brand flagship store surprises constantly.

On the day of double eleven, in the promotion ceremony of the shoes and clothing brands in Wenzhou, there are not only gift packages, red packets, full reduction and other concessions, but also star interaction, and online fun competition with goddess of competition.

AOKANG began in November 1st, Hu Bing, Yi Yi, Zhang Yujian and other 11 stars entered AOKANG Tmall live room, interact with fans.

As long as Kangnai pays attention to Kangnai official WeChat, reply to "1111" and fill in the application information, Kangnai will have the opportunity to go to Milan, Tokyo, Seoul and Shanghai to join in the fun and play the role of Kangnai endorsement anchor. The double eleven will start a live broadcast on the Tmall and Jingdong platform.

Concerned about the official WeChat public number of "KINGSTEP Jun step", you can sign up for the event of "glory on the eve of the goddess" to compete with the goddess of Kangnai online competition in real time, win 200 yuan online voucher, the king glory heroic point ticket, game hand, and KINGSTEP gentleman lovers white shoes.

In addition, Tmall Kangnai official flagship store will also offer 1 million 200 thousand red envelopes, large coupons, lucky draw, 1111 yuan full return, iPhone7 and other activities.

Red Dragonfly shoe brand flagship store delivers 500 yuan cash coupon to the top 10000 consumers of double eleven, and more Aurora tours, Macbook, iPhone awards and so on. Children's shoes, women's shoes, men's shoes, bags and other flagship stores will also send gifts such as golden red envelopes, SWAROVSKI crystal and so on.

Balbala double eleven zero point to grab 200 iPad, the first 10000 consumers to send custom gifts, buy 300 yuan to send 300 yuan.

There are all kinds of coupons, which can now be hoarding.

Keto tree teenage dress eleven times a day, cat daily full court capped 60 percent off, spike ceaselessly, and launched shops full activity, and a variety of coupons, gift packages.

Semir casual wear also launched the first 10000 consumers to buy 300 yuan to send 300 yuan and other activities.

A.b.x British retro men's wear in addition to the first 111 online payment of $1000 to send 1000 yuan and other activities, while the online launch of special offer, gift VIP card, enjoy VIP fold up activities, and online activities echoed.