Traditional Retailers Prepare For The "Spring Festival" To Reverse Their Performance By Non Main Businesses.

Next year is the Spring Festival.

Also began the annual Spring Festival promotion activities. According to the reporter's on-site interviews, a number of offline shopping mall entities found that many department stores and

The Spring Festival New Year special area has been set up on the first floor of the shopping mall, which sells all kinds of new year's products and mainly focuses on traditional Chinese elements.

Contrary to the hot preparations for the "New Year Festival" under the offline shopping mall, in recent years, there has been news of the decline in the performance of traditional department stores and the shutting down of stores. In recent years, journalists have been communicating with many consumers in shopping malls.

However, whether or not to close or adjust strategy is closely related to the retail business performance of the department store. Through WIND information statistics, the reporter revealed that as of yesterday evening, a total of 28 listed companies of A retail trade and retail industry released their annual performance forecasts for 2016. Overall, 12 listed companies are expected to decline, while a total of 16 listed companies are expected to rise.

From the accounting point of view, nearly 60% listed companies achieve positive returns.

In this regard, a retail industry told reporters that the Department Store listed companies will not be a large-scale loss, but the growth rate slowdown in performance growth is an indisputable fact.

"In order to maintain performance, many companies rely on non main businesses such as selling off their equity and other capital means to resist the" cold winter ".

Traditional retailers prepare for the Spring Festival

The distance between the Spring Festival and the Spring Festival is getting closer and closer, and the atmosphere of discount sales promotion on the offline shopping mall is also more intense. The department store retailers who have been caught up in the slow growth of performance and forced to stop shop stop have been actively preparing for the last wave of "promotion war".

Reporters visited many retail stores and found that most department stores, shopping centers and business superstores set up the "Spring Festival New Year" shopping area in the most conspicuous places.

Take the world trade department store near Sanlitun as an example, plus a layer of gourmet layer and 4 floors on the ground, the whole department store has five floors, of which food and other gourmet areas occupy more than two floors, which is related to the purpose of department store drainage.

Reporters at the scene saw that the most central section of the first floor of the world trade department had a special shopping area for "Spring Festival New Year", which attracted many people, and the two floor clothing area began to discount greatly. "All kinds of promotions are arranged according to the company, and there will be corresponding activities during the Spring Festival, but the strength will not be too great."

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Clothing store staff in the exchange with reporters.

However, compared to the relatively cold area of the clothing area, shopping malls and restaurants have launched targeted promotions for Spring Festival New Year's Eve. Many brand restaurants and restaurants have posted the billboards for the advance booking of the new year's Eve.

According to the reporter's interview, the schedule for the new year's dinner is also good.

Reverse performance by non main business

Contrary to the hot marketing of shopping malls, in recent years, due to the slowdown in economic growth and the impact of the Internet, the development of physical retailers has been difficult and profit growth has been declining. Therefore, many traditional department stores have to choose to close shop, and more department stores are beginning to pform into shopping centers.

According to the world clothing shoes and hat net, as of yesterday evening, a total of 28 A share retail business listed companies released their annual performance forecasts for 2016, including a slight reduction of 4, the first loss of 4, continued losses 1, pre reduction of 3, that is, 12 companies are expected to decline, while the increase of 3, continued to have 7, loss of 4, slightly increased 2 2 16.

The proportion of positive earnings is nearly 60%.

In terms of net profit forecast, in addition to friendship group, Hualian comprehensive supermarket, ST Chengcheng and the first loss of the times, and the continued loss of ST mall, at least 18 publicly traded net profit of the retail business listed on the current annual report is positive.

In the current environment, it is not easy for the traditional retailers to get the above results. However, the reporters found that some retail listed companies did not take the main business as the main achievement.

A typical example is Xinhua capital. The company expects annual net profit in 2016 to be between 180 million yuan and 250 million yuan.

The year-on-year increase in net profit was 166.85%, the first increase in the announcement of the annual report.

For the reasons for the change in performance, Xinhua said the first two points were to pfer the 19.5% equity income of Changsha pan real estate company, followed by the acquisition of the relevant business companies to bring new profits this year.

Another counterexample is Tianhong emporium. According to Tianhong mall's annual performance forecast, the net profit margin attributable to the listed shareholders in 2016 is down to 70%.

For the reasons for the change in performance, Tianhong mall explained that in the four quarter of 2015, the company pferred the 100% stake of Shenzhen Shen Cheng Property Management Co., Ltd., a wholly-owned subsidiary, to obtain an investment income of 1 billion 140 million yuan, increasing the net profit of 860 million yuan for the company, which is a non recurring profit and loss of the company in Shenzhen.

In 2016, China's economy entered a "new normal" period. Domestic economic growth will remain at a low speed growth trend. The trend of residents' income growth is decreasing along with the trend of economic growth. Consumers' consumption habits are also changing. Consumers pay more attention to quality, experience and service.

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