Is The Price Of Shoes Produced In Italy So Proud?

According to the world clothing shoes and hats net, after the Second World War, Italy, with its image only boots, spent decades developing the fashion industry.

Those scattered throughout the country.

A large number of fur and textile factories have been bred.

Today, it attracts a number of ambitious start-up companies.

For example, small shoe shoes.

Idoni, the founder of Amanda Carye, is an American.

While wandering around Venice, Amanda Carye saw sandals that were popular during World War II.

In the era of shortage of materials, Italy handmade shoemaker opened the brain cavity, made the sole of the bicycle tires, and made sack bags for waterproof interior fabrics, including velvet sheets and silk skirts.

Finally, it was made of Furlane, a pair of sandals that are between ballet shoes and smoking shoes.

Amanda Carye thinks that if Furlane is modernized and brought back to the United States, it will be able to satisfy the group of female customers who are comfortable and beautiful.

During her search for the factory, he found herself unwittingly dug up a treasure: there are dozens of factories in Italy that serve the world's leading luxury brands, such as Prada, Jimmy Choo, Christian Louboutin and Manolo Blahnik.

Following the Warby Parker, Everlane and other early fashion start-ups in the United States, Idoni runs around retailers and sells online.

The price is also many civilians, which sells for only $135 per pair, far below the average price of $600 for traditional retail outlets.

The average price of the first fashion brand J.Crew made in Italy is also 150 dollars.

"The quality of our shoes is not inferior to that of Prada and Gucci," he said.

The founder, Alessandro Giammattei, said in a Italy artiste documentary.

Globally, Italy is the second largest shoe exporter after China, and recorded a 7 billion 700 million euro revenue in 2016.

This is not the peak, however, because the industry has shrunk by 30% since the global financial crisis in 2008.

Fortunately, in recent years, European and American start-ups have been pouring in quickly through the direct selling mode: Idoni, M.Gemi, Oliver Cabell, and Everlane, which we are more familiar with.

The first thing in common is the price.

The positioning of US $150-300 opens up a broader market than traditional luxury brands.

But the structure and order of traditional manufacturing centers are far from being formed.

"If you're not a native, it's hard to get through the Italy manufacturing network."

"They are made up of a large number of independent workshops and factories," Luca Bagante, a shoe manufacturer in Padova, Italy, told financial magazine.

According to the official data released by Italy in 2014, there were more than 5000 shoe makers in the country and 77 thousand workers were employed, that is to say, only 15 employees were employed on average.

Florence, Venetian, Pu ya, Tuscany, Lombardy, Naples... Italy's territory is full of fashion processing industry.

In addition to a large number of scattered distribution, not every old Italy factory is willing to try new business models.

These old workshops for the production of Yves Saint Laurent and Louis Vuitton are usually handed down from generation to generation, and they are not yet ready to accept new things.

"They've heard of DELL and Nord, but they don't know that they can be sold on Amazon or Yoox."

Amanda Carye racked his brains to explain to the Italians what direct selling was, and finally persuaded a small factory two hours away from Venice.

The latter's worries also include the pace of work, and they worry that they will become pipelined like Chinese factories.

Today, most Italy workers do only a few products a day.

In order to ensure the level of technology, the factory will not deliberately increase production.

Fortunately, the start-up company in Italy is not seeking to win by volume.

Take Everlane as an example. The San Francisco based fashion brand is deliberately blur the fashion trend, emphasizing "less is more".

In this way, orders from European and American start-ups may really bring fresh air to the family factory that lives in the post luxuries era.

More interesting reports, please pay attention to the world clothing shoes and hats net.