ANOKHI: Nomadic Fairy Weekend Cloud 2017 Shenzhen Dress Fair

The brand is a company under the HEAVEN ARTS enterprise.

Bohemia style is the main form of clothing, which combines the characteristics of many regions and nationalities.

The clothing culture and national elements of different nationalities are integrated into modern fashion design, and clothing is used as a carrier to display different national cultures.

Brand story

ANOKHI comes from Jaipur, Rajasthan. It is the first India fashion brand that combines creative design, traditional printing and dyeing, organic cotton fabric and successfully entered the European and American markets.

The people of Rajasthan in the desert have their own keen sense of fashion since ancient times. They are the source of ANOKHI design inspiration from the lens decoration, flower and grass carving of palace castle, the embroidery and embroidery of ordinary people, and the coloring of quilts.

The ancient template printing and dyeing of folk is the ANOKHI's persistent technological characteristics.

HEAVEN ARTS inherits the tenet of exquisite inheritance and introduces ANOKHI into China.

On the basis of the original ANOKHI, ANOKHI has been given more international elements.

Design Director

New fashion designer Tony

2004 graduated from college of fashion design

Mr. Ma Weiming, vice president of the Hongkong Fashion Association, is the master of fashion design in Hongkong.

In 2011, he went to Italy Maran Oni Institute of design for further education.

Many works took part in fashion design week of Tokyo, Taipei, Hongkong, Shanghai and Shenzhen.

The designer has something to talk about.

Q1: summarize your brand in one sentence?

The weekend's clouds.

Q2: introduce the design concept, style and positioning of the next brand?

ANOKHI is a Bohemia fashion woman positioned in the 28-45 year old city pretty girl.

It combines the elements of the nations of the world and refines and simplifies the strong sense of the Bohemia wind that is independent of fashion.

Break the public's impression of Bohemia's inherent holiday, make it more routine and release the holiday's ease to every moment.

Q3: what are the themes of this exhibition? What are the highlights?

The theme of this exhibition is "Ejinaqi Tour".

This design, in the free romantic Bohemia style, has added the exaggerated, magnificent baroque art and simple, avant-garde modernism, giving Bohemia more exquisite and alternative fashion.

At the same time, this design also uses a lot of genuine leather elements. When you watch the exhibition, you can carefully look at the design of these leather elements.

Q4: a brief introduction to brand new season design?

The latest design inspiration comes from the weird woods in Ejinaqi.

The poplar tree, proud of its sudden, dry and unyielding character in the desert, has a legend of "living without death for one thousand years, death for one thousand years, and decay for one thousand years".

This is the immortal spirit of ANOKHI's trip to Ejinaqi this season.

Q5: the theme of this exhibition is "cross border integration and exquisite life". How do you view the relationship between fashion and life?

Fashion and life are inseparable. Fashion is everywhere, and fashion always leads life.

Q6: in a word, what is your view on fashion?

The fashion is to explore the undiscovered snow lotus. Its isolation is permeated with unknown mystery and full of suffocating beauty. It opens with us.

Fashion trip!

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