To Achieve Strategic Cooperation With Serbia

According to the world clothing shoes and hats net, in June 20, 2017, the world's hot Japan.

Brand MINISO

The global journey is repmitted.

Following the signing of European countries such as Russia, Kazakhstan and Georgia, the brand has also entered into strategic cooperation with Serbia, Europe's crossroads, once again to refresh its global business map.

At the signing ceremony, Mr. Pan Jiahua, the representative of MINISO, said in his speech that along with the brand's in-depth implementation of the policy of "going out" and "going all the way", the MINISO group has been constantly studying the international market since the beginning of the year, and integrated the local resources and brand layout, and finally selected the Serbia market.

Serbia is connected with Europe and Asia, and is a necessary land for the Middle East and Africa. Therefore, it is called "the crossroads of Europe".

With the continuous development of the grand blueprint of "one belt and one road", the country hopes to become the center of regional economic and trade exchanges and commodity circulation by virtue of its unique geographical position.

This means that "MINISO" and Serbia's "hand in hand" can not only bring high-quality, creative, low priced products to local consumers, enrich their shopping choices, but also become an important achievement of MINISO famous products in the European market. At the same time, it will lay a good foundation for further entry to all countries and regions along the "one belt and one road".

(photo caption: MINISO, the successful signing of the Serbia signing ceremony, the expansion of the global territory)

At present, two new stores in Serbia are in the process of preparation. They are expected to meet with consumers in Serbia before and after Christmas this year.

According to past experience of opening stores, MINISO will create dozens of stores in Serbia by 2019.

Of course, the brand will constantly adjust its development strategy according to its development in the country, and strive to let more Serbia consumers buy the brand "high quality, creative, low price" products, help to improve their quality of life.

Mr. Pan Jiahua also revealed that the signing of the contract is of strategic importance to MINISO products, and is highly valued by both sides.

MINISO famous brand not only calls the best resources and personnel to operate the Serbia market, but also combines powerful shareholder team, local resources and excellent operation team to ensure the effective implementation and smooth progress of the project.

He believes that the MINISO brand will be able to shine in the Serbia market and win the love of local consumers.

(photo caption: MINISO, top quality products, follow the strategy of "one belt and one road", and deepen international market)

Throughout the global market, although the brand has been established for only 4 years, its development speed is really staggering, and the popularity of consumers is pressing against many old brands.

According to statistics, at present, MINISO has reached a strategic cooperation agreement with more than 50 countries and regions, including the United States, Canada, Korea, Singapore and China Hongkong, and the countries along the "one belt and one road" include Russia, Indonesia, Singapore, Malaysia, Kazakhstan, Georgia and so on.

It is commendable that the rising star of this entity retailing has nearly two thousand stores in the world, and has kept expanding at 80-100 per month, creating a miracle of physical retailing.

Since its inception, MINISO has always adhered to the principle of "liberating the pressure of shopping of a generation of young people, enabling more consumers to feel the happiness of shopping" and creating "quality, creativity and low price" products for global consumers.

In the future, the brand will not forget its original intention, take the benefit of consumers as its mission, bring more high-quality and low-priced products to consumers, while liberating their shopping pressure, and help them improve their quality of life, and strive to achieve the goal of nearly six thousand stores in the world by 2020. This is the real "everyone good is really good".

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