Bo Standishni Once Again Works Together To Build A New Way Of Life.

And Disney in their respective areas have a considerable brand strength and market resources accounted for, in 2016, the two major industry leaders for the first time to cooperate, in the brand concept and consumer groups showed a matching commonality, in the consumer has also won a good reputation.

So in 2017, Bosideng joined hands with Disney again, bringing a new series with "feather dream" as the theme.

Disney, with the theme of "warmth, taste and kindness", is well aware of the brand concept of "respect, sharing, innovation, story, optimism and quality".

The way of superposition.

They pfer each brand's intrinsic content to each other to create a big theme of "feather dream", so that the communication effect can be accumulated each other.

Bosideng is more vigorously building a new lifestyle, enriching the brand connotation, shifting the attention of consumers from simple products to brands, and enhancing the overall influence of the brand.

User centered, complementary brings new experience.

The focus of modern marketing has shifted from enterprise and product centered to consumer centered.

Solving sales is only a means to focus on and solve consumer demand is the purpose.

The cooperation between Bosideng and Disney is still creating dreams under the theme of "feather dream". The difference is that this time emphasizes the concept of "playing together, enjoying different things", which fits the needs of people's warmth and companionship, and at the same time, satisfies consumers' demand for fashion and lifestyle.

Bosideng, in line with the listing of the new Disney series, launched online and offline activities with logical chains.

With "feather dream" as the user's memory point, from the preheating stage to the store activity stage, enhance the user experience.

At the same time, we should seize the current hot spots, deduct the new products match and lead the store experience to the consumers in the way of the red man live broadcast, and guide the double linkage under the online display line, thus forming a wide range of exposure.

In terms of communication, it covers three categories of fashion, life, information, media, fashion media, and large portal fashion channels.

Incorporating content marketing into brand strategy, exposing a large number of related topics, triggering consumers' heated discussions and condensing consumer attention.

Bosideng's cross-border cooperation, while strengthening its brand image, has rapidly expanded the brand's influence and reputation. It has also realized the first time that consumers think of Bosideng brand when the keywords such as "warm" and "dreamy" appear.

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