How To Solve The Size Causes Of Amazon Clothing Products?

According to the world clothing shoes and hats net,

The category is a very large one.

Data show that more than half of American consumers choose to buy clothes on the Internet. However, there is also data restriction that the return rate of clothing is as high as 35%, and even every female user who buys clothes has returned at least once, and most of the reasons are basically the size problem.

When we buy clothes online, we often have size problems. But most of the time, the deviation will not be too large according to the size provided by the seller, but it will be different from abroad.

First, the usage of clothing size.

The size of clothing such as X, XL and XXL belongs to the international common size. However, for people in different regions, they do not strictly choose their own sizes according to international common usage, just like English is the international language, but many people do not speak English.

In particular, the seller of Amazon Europe has a deep understanding that European countries have different sizes of garments. For example, a woman with a chest circumference of 88 cm, a waist circumference of 72 cm and a 96 cm hips must buy a suitable garment. She must know that the size in Germany, Holland or France is 38, that in Nordic countries is C38, that in Belgium is 40, that in Italy is 44, Portugal and Spain are between 44 and 46, while that of the British islets is 12.

How can all of these sizes be remembered? According to statistics, 50% of the EU's clothing returns are due to size, and shoes are the same.

It is an indisputable fact that the average height of Europeans is higher than that of Asians. In addition, because of the different eating habits, many foreigners' body size is probably not measured by normal proportions, and the majority of domestic sizes are mostly small for them.

First, understand the size of the sales country, change their size, suitable for their reading and understanding habits.

There are many clothes size conversion tables on the Internet.

Two, provide a clear reference.

Even if you enumerate the data of clothing length, sleeve length, shoulder width, buttock width and trousers length, buyers will not necessarily understand it. The sellers of electronic products are very fond of using reference materials to explain the size of their products, and clothing is also acceptable.

As for what kind of reference it is, clothes and trousers are of course worn by people, and the so-called reference is the effect of this dress on different people.

Suppose you sell men's autumn clothes, then you can find people from 165cm-185+cm who are of the same height and look for different weight, so that they can put on different styles, and then put them in the form to illustrate the suitable size of a certain size, for example:

165CM-60KG-L- loose

170CM-70KG-L- is suitable.

175CM-75KG-L- slightly smaller

...

In this way, buyers can be more intuitive to know which clothing they are more suitable for wearing, is it more intuitive than the size conversion?

Of course, this method is a bit troublesome, but in order to reduce the high return rate, it is worth trying. At least we have to do the size conversion. Maybe you will find that the product of the clothing category on Amazon is not so difficult.

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