How Does Netease Strictly Choose "Strict Selection"?

According to the world clothing and shoe net, it has been established for more than a year, from a towel to nearly 10 thousand of its own SKU.

A black horse in the electricity business.

Advocating that "good life is not so expensive", NetEase has strictly chosen the mode of self operation, and the whole industry has controlled it to form a new lifestyle of "strict selection".

How to make a "strict selection" by the strict selection of the high-speed developing NetEase? With this question,

On the eve of the visit, a group of media visiting groups entered the NetEase.

The manufacturer, Yida group (hereinafter referred to as "Yida") starts from a shirt and explores the secret behind the strict selection mode.

Factory selection strict, select the industry's top manufacturers cooperation

NetEase's strict selection is the whole industry chain's entry into production. As a "novice in the industry", we must find the best partner. Choosing partners is the first step.

There are three strict steps to choose from.

First, NetEase's strict selection of business teams and quality inspection teams, first of all, it will make a survey of manufacturers' technology patents, new product development capabilities, production process control capabilities, quality management capabilities and so on.

Second, we will also carry out some software assessment in this factory.

For example, the sewage discharge of its factories, and then their welfare to factory workers.

Third, the category, design style and aesthetics of products produced by factories will be consistent with those of NetEase.

There are probably some very good factories that meet requirements in all respects.

However, the aesthetic aspect of the whole may not be the same as that of the NetEase, which will be screened out and eliminated.

In 2016, 110 million shirts were produced, producing an average of nine shirts per second, with a turnover of more than 1 billion 300 million dollars.

The hardware and software strength established in 1978 is the king of the industry without doubt.

NetEase strictly selected factories and factories.

Strict selection, intervention in the source of production, whole process monitoring

NetEase strictly chooses control from selection, design, production and other links.

According to Chen Jie, general manager of NetEase's strict selection market department, in the process of consumption upgrading, users have different upgrading to fabric's fabric needs, comfort needs and appearance needs. According to the analysis of big data, the NetEase strict selection design team has completed the final design and finalization of the product with Yida team, so that users' needs can be maximally sold on the final product.

From the strict selection of products, NetEase strictly selected every commodity category selection is the result of careful selection and strict analysis.

Strict production, process specification, quality standardization

In response to some doubts about the strict selection mode, the chief executive of Yida is responsible for the production.

Yida also produces many famous brands both at home and abroad, which is consistent with the quality of all guests' products.

Customers have different requirements for products in terms of variety and structure, so there will be some differentiated products in production, but the consistency of various processes determines the consistency of quality standards.

Because the factory's quality standard is not set by people, it is decided by a systematic production process.

It can be assured that every shirt selected from Yida is of the same quality as that of other brand shirts.

Use standardized production mode to strictly control quality.

Strict quality inspection, no worries, no worries.

Through the product traceability system designed and developed by ourselves, the quality inspection safety is strictly placed in the core position.

The goal at this stage is to trace products back to consumers, reverse from consumer complaints, to our production batches, or even to various categories.

Strict selection is not only controlled by the front end, but also has a quality inspection link in the warehouse area at the back end.

This area is the layout of NetEase's strict selection of the entire warehouse.

NetEase strictly selected the whole quality control structure of the team now, covering the whole supply chain process from product development, design, market, production, arrival inspection, warehousing and quality inspection, and the whole process of supply chain, which can achieve closed-loop management.

With such a streamlined and standardized mode, NetEase strictly chooses to strictly control commodity quality inspection.

Strict, infiltrating blood, strict selection of the whole industry chain.

"From the supply chain side, we must strictly select the excellent manufacturers like Yida to start the sales front end, the after-sale quality inspection and the whole closed-loop process, and achieve better results through their own management and operation.

Because of all the links involved in raw materials, production, logistics and after-sale, NetEase's strict selection can carry out meticulous management of costs in every link, strictly control the cost of goods, and implement a low price increase rate, and ultimately provide consumers with cheap goods.

The NetEase director of strict selection said at the end that NetEase's strict election hopes to make consumers more contact and recognize the quality products made in China by strict with themselves, so that the idea of "good life is not so expensive" will enter thousands of households.

More interesting reports, please pay attention to the world clothing shoes and hats net.