Can You Finish The Design Of Nike 10% Shoes?

If Nike Only responsible for a pair of shoes. Design 90% of work, how do you finish the last 10%? brand Put this problem in the hands of consumers.

According to the world clothing and shoe net, recently, Nike launched a new Nike Sportswear "90/10" series. These shoes are not completely designed, and 10% of them can be created by consumers themselves. Consumers can design the rest parts according to their own preferences after selecting the style of the shoes.

Personalized customization is an old thing in the sports shoes market. Nike is upgrading this game. For this reason, the US brand provides shoes, small badges, wax paper, patches, fabric adhesives and other accessories while selling shoes, and we can achieve the personalized needs of sports shoes through detailed design.

Photo source: NIKE

As the first product of the Nike Sportswear "90/10" series, Nike has launched Air More Money, Air Huarache, Air Force 1, Vandal Vandal and so on. The shoes are presented in white gray, bringing great creative space.

In February of this year, Nike had sold the first "90/10" series of shoes, ranging from 110 to 200 dollars, and it was sold out all the time. However, this series has not been released in the Chinese market. With the product being touted, Nike will further introduce the concept of this system.

Air Force 1 in the Nike Sportswear "90/10" series. Photo source: NIKE

In fact, Nike has been emphasizing its personalized service and bringing more gameplay to products through customization.

Prior to that, Nike's customized services were mainly implemented through the online NikeID platform. As long as consumers sign on NikeID online service on Nike's official website, almost all non restricted shoes can be customized. Customers first see a pair of pure white sneakers, and then change the color of their shoes themselves. After completing the design, Nike will deliver the product in time, and the process will take about a week.

Last September, Nike continued to change its way of playing. The brand launches a customized shoe service called Nike Makers' Experience in New York. Unlike NikeID, this customer can experience online. Nike can design the design and pattern of blank shoes in real time by projecting, AR and other technologies, and can take away the shoes designed by oneself in 90 minutes. In addition to choosing colors, the experiencer can also customize exclusive words, such as name, date or sentence.

In addition to the popularity of the Nike Sportswear "90/10" series, Nike's star design section has been snapped up empty recently.

Air Max Zero WJK. Photo source: NIKE

In 2017, Nike invited popular star Wang Junkai to visit its global headquarters with seven young people around the world. With the help of the designer team led by Tinker Hatfield, he designed a pair of Air Max Zero WJK exclusive color matching. The shoes are mainly blue and white with grey vamp interlaced, matching the sole with ink and pink, and the rear side of the shoe is printed with Wang Junkai's personal identification.

After a year, in March 24th, the shoes were sold in China and Nike Tmall flagship store. At 9 a.m., Air Max Zero WJK was "seconds light" on the line. The marketing method of star design has always been tested in the Chinese market. It is foreseeable that Nike will launch more special products related to celebrities such as Wang Jun Kai in the future.

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