Signing The Men'S Basketball Team, Nike, The Chinese Basketball Market

The 28 year old top defender has entered the golden age of his career and has become an important factor for Nike's signing.

Photo source: NIKE

Nike basketball continues to expand

Player lineup.

In April 6th, the US brand announced its signing with Chinese basketball player Fang Shuo, and the details of the length and amount of the contract were not disclosed.

This is Yi Jianlian, Zhou Qi, Wang Zhelin, Ding Yanyu and other players after the game, Nike signed another basketball player.

Photo source: NIKE

In the CBA League this season, Beijing Shougang Basketball team lost 1-3 points to Liaoning in the big score, stopping 8 in the playoffs.

However, the Beijing men's basketball team has brought a lot of surprises.

Fang Shuo, who was born in 1990, has entered the Beijing men's basketball team in the 2008-2009 season and now has three championship rings with the team.

This season, he played 45 games for Beijing, including 42 games.

During the 36.9 minutes of play, Fang Shuo contributed 15.4 points, 4.8 assists, 3 rebounds and 1.4 steals.

In the Beijing team, Fang Shuo is almost the only firepower of Zhai Xiaochuan's local players.

Throughout this season, Fang Shuo has been among the top local guard teams from Beijing bench players, and is considered to be the core of Beijing's men's basketball team.

At the same time, Fang Shuo successfully selected the Chinese men's basketball team last year and was appointed captain by coach Li Nan.

In November 2017, the Chinese men's basketball team red team challenged the South Korean team on the road, and Fang Shuo played a good role in helping the team win the victory on the road.

Whether it's a record or mentality, the 28 year old top defender is gradually entering the golden age of his career, which has become an important factor in Nike's signing.

In fact, Fang Shuo's early career was related to Nike.

The native of Beijing, who first emerged from the Nike high school basketball league, joined the Beijing men's basketball team from twenty-two in Beijing in 2006 and was promoted to the first team in 2008.

In the next ten years, Fang Shuo gradually grew from the role player to the core of the team.

The signing of the two sides is a continuation of the fate of Fang Shuo. "When I was in junior high school, I knew that I had a high League. I remember the first time I stepped into the Beijing twenty-two middle court. The banner of the national champion of the Nike high school league is hanging in the most prominent position. It is the honor that the Division has played.

Since then, Nike high school league has become my most anticipated Student League.

An important reason for the signing of the contract at this time is that the Nike high school league is at the final stage, and the US brand hopes that the "high resistance" native star can match the event.

In April 8th, the final of the Beijing league tournament in the high League was fought. The fourth middle school of Beijing and Tsinghua two middle school teams played against them.

As for signing a contract with Nike, Fang Shuo said, "there is a lot of integration between the brand spirit and my personal character, such as self-confidence and uniqueness, such as taking seriously the attitude of the competition, winning the heart and winning the desire, and I will continue to challenge to become the best myself."

In the near future, Nike's focus remains on China.

And continue to expand.

Business.

Although NBA has a large audience in China, the basketball market needs to be further explored as a whole.

Before digging, Nike needs to continue to cultivate the market in the way of cultural immersion, and contract players become the most convenient way.