Nigeria May Not Win The World Cup, But Their Robes Are Earning More Than 200 Million Dollars For Nike.



A month before the opening of the world cup, Nike has received 3 million advance orders, breaking the sales record of African teams and even global football clubs.

Nigeria is not a popular team in the Russian World Cup, but the African team may have the most popular Jersey equipment.

The Nigeria Football Association recently claimed that Nike had received 3 million pre order orders before the opening of the world cup, a month before the opening of the world cup, according to the Nigeria Football Association.

The price of each shirt is $85, which means that the income of the US brand reaches US $225 million.

At present, Nike has not publicly confirmed the accuracy of this figure, while the outside world described the sales fever of Nigeria jerseys as "shocking".

3 million people bought their jerseys, which broke the sales record of African teams and even global football clubs. In 2016, Manchester United sold 2 million 800 thousand of the world's best selling jerseys.

It is reported that Nigeria's jersey will be officially launched in May 29th.

Although the gross national product of Nigeria ranks among the top in Africa, the average monthly income of ordinary people is less than 85 dollars, and most of them can not afford the price of the Jersey.

According to Quartz reported by the financial media, up to 3 million pre orders are mainly from overseas expatriates in Nigeria, fans from other countries who support Nigeria, and fashion lovers who are attracted by the design of their shirts, which is probably the largest consumer group.

In 2015, Nike officially became a sponsor of the African eagle's Jersey, replacing Adidas, which had provided Nigeria's jerseys for 12 consecutive years.

In February this year, the two sides released the 2018 home and field Jersey.

This time, Nike changed its past template design routines and tried to make innovations in Nigeria.

The home court Jersey is made of three colors: green, white and black, inspired by eagle wings, with white shorts and light green socks.

The road Jersey is slightly more ordinary, with a dark green color and a minimalist design style, which is in sharp contrast to the "fancy" of the home court jerseys.

　

In addition to the Jersey, Nike has extended its products to the sports and lifestyle apparel worn below.

The American brand has introduced a complete set of training and casual clothes for the Nigeria national team, with arrowhead feathers and fashionable flowers, and each piece of single product is mixed with each other.

A range of products, including training clothes, coats and fishermen's hats, are relatively strong.

Design, streamline arrow stripes echo home court Jersey.

This series of products preheated photos, which has aroused more enthusiastic response in social media, has become one of the main factors in the sale of jerseys.

　

Dan Fallon, director of Nike football category design, said: "in the course of the research, we find that not only attitude and energy, but also players and music, fashion and more elements."

In addition, Nike claims that the Nigeria Jersey uses the latest Vaporknit technology knitted fabric.

According to the precise design of athletes' fever and sweating data, the obvious knitted mesh on the chest and back provides the best air permeability.

The team emblem is 64% less weight than before, which is the most breathable design of the logo of Nike so far.

Due to the fact that the price of Nigeria's shirts is not cheap, many local consumers are turning to pirated products. Since March this year, many local stores or online shops have seen many of the Shanzhai jerseys that are 2/3 lower than the original price. The Nigeria Football Association strongly condemns this.

As the Russian World Cup draws near, the brand layout of the Jersey sponsorship is settled.

In the sponsorship of 32 national team jerseys, the top two international giants Adidas and Nike occupy the top two, 12 and 10 teams respectively, and the major brands have released their Jersey styles.

Sponsoring the national team

It often means a higher commercial return. The team performance under the brand camp will directly affect the sales of its Jersey and its peripheral products worldwide.

Outside the stadium, the sponsors look forward to making a profit in the sale of the Jersey.

With Nigeria's

The design of the robe was warmly reacted, and Nike's jersey business won the first prize.