Exploration Of New Ways Of New Retailing -- JASONWOOD Cowboy Brand New Trend Of Hot Blood Pformation

In the summer of 18, the hit of "hot blood Dance Troupe" made China's Urban dance jump to the forefront of the trend and attracted the attention of all of us. For 12 years, Ding Dinghe RMBcrew, a member of the hip hop dance company, has been competing fiercely to join Wang Jiaer. Lu Han's team has been more popular with the fashionable young people. It is inspired by the "insistence" of "Urban" and launched the "hot blooded series" by the JASONWOOD brand.

It has been provided for young people.

JASONWOOD, a street cowboy wearing a professional cowboy rich resource, has created an immersive buying atmosphere through a series of content planning, cross border cooperation and publicity, and has made new play in the new retail context. How do they take advantage of it?

OMS all channels to play with orders

Traditional retailers and franchisees are most worried about whether they can not achieve capital reflux, too much volume, blocking the entire sales channel, or the difficulty of pferring goods, but when consumers want to buy, they are unable to meet the needs of consumers because of lack of color and code.

JASONWOOD on-line CRM customer management system and OMS all channel order management system to achieve data access, to achieve online, offline, all channels, commodities, logistics, through the logic of the system to calculate the allocation of orders, reasonable arrangements for the delivery plan, effectively reduce inventory.

For the breakthrough in the order management system of traditional garment industry, JASONWOOD has realized the pformation and optimization of the product supply chain process. Under the new link, the small batch on-line pre-sale test method is adopted, and the order is adjusted with the test results.

In the medium term of sale, the mode of full channel order is used to solve the problem of single shop, less color and less code, and improve the rate of product sold out.

To meet the needs of different angles of supply chain, a flexible supply chain operation process and management mode is established.

Cross border hot spot, street tide cowboy

Based on the support of flexible supply chain system, the JASONWOOD Special Valuable Products product line was launched in April 2018, and has been promoted at the rate of updated monthly. From the current young people's attention to hot topics, the product can provide "dialogue" products with its own topic and dissemination properties, and is committed to building brand cowboy spirit and conveying young people's values and ideas of "insisting, sharing and different".

JASONWOOD cross border cooperation hot dance RMB, launched a series of hot blood series, combined with the relaxed style of hip-hop dress, using fresh blue and white color, loose version, cowboy kitchen and RMBcrew together to build the spirit of the insistent cowboy, compared with the same period last year, the overall sales increased by 20%.

Influenced by the upsurge of the world cup, a series of JASONWOOD campaign insistence series of blue and red main colors were launched. The theme of the world cup is cut into the current young people's living conditions by the topic of "understanding the emperor" and "pseudo fans".

At the same time, with the "new retail" concept, Alibaba opened the Tmall intelligent store to complete the perfect integration of content driven and big data era, to pfer and promote the flow of online and offline, and to speed up the overall service efficiency of JASONWOOD retail.

JASONWOOD absorbs and deconstructs different elements of art and life, and uses cowboy to re interpret "new cowboy spirit".

In June 2018, the upcoming series of "we are different" series depict young people's current adventure and unusual thinking angle from the perspective of comics.

The fashionable clothing is wearing the coat of spiritual culture, and it can get the resonance and purchase behavior of young people emotionally.

Big data will drain line resources under the line.

When JASONWOOD is serving consumers, it will increase investment in online resources, make use of big data to give consumers insight into their portraits and consumption habits, and drain them to the line through Tmall smart stores, WeChat small program mall and other links, so as to serve consumers well with terminal stores.

The brand is based on the accurate crowd portrait data mining, with the help of the online and offline dissemination of the joint marketing matrix, and collaborating with the red man and the big hot IP to create joint or cross border cooperation funds. The fashion giant V, KOL, network celebrities and traffic stars promote JASONWOOD brand interpretation of the "strong body" denim spirit, and promote and vocalize the major popular platforms. There are even more social platforms such as "vibrato", "B station" and "little red book", which interact with the "95 after 00" to generate the new potential of the street tide.

At the same time, JASONWOOD names the campus music festival, and launches free trial activities of flash shop and the latest Star Limited money.

Music hip hop is closely related to the trend. Before JASONWOOD, it also works with Jam Hsiao, soda, green, Chang Csun Yuk, Huang Jingyu, Wang Ziwen, Aaron Yan, Nikki, Yang Mi, Qi Wei, Qi Wei, Kwan, Kun, Kun, Kwan, RMBcrew and other star Reds. JASONWOOD as a young cowboy Street brand has been the concern and recommendation of many star celebrities, and has been keeping up with the trend to create better cowboys and fashion items.

The important element of life is not only because music can create resonance and joy, but also because JASONWOOD supports every young person with dreams and insists on using Cowboys for fashion.

Become a Cowboy brand that Chinese young people can own. Take it's different jeans as the brand direction, take "do different" as brand positioning, and advocate persistence.

Spiritual culture is the leader of "new cowboy". It is the persistent pursuit of JASONWOOD.