Zhengzhou: Create A New Business Card Of "Famous Textile And Clothing City"

Recently, we learned from the Municipal Commission of Industry and Information Technology that in the first half of this year, Zhengzhou Textile clothing The industrial added value increased by 18.1% year on year, 10.8 percentage points higher than the city's average industrial level. in recent years, Zhengzhou The pace of transformation and upgrading of the textile and clothing industry has been accelerated. Intelligent production, personalized customization and brand management have become the development direction of enterprises. The industry has accelerated to move towards the middle and high-end.

In recent years, by vigorously promoting the brand strategy, Zhengzhou clothing has transformed from processing trade with supplied materials to brand clothing design and production, from decentralized and workshop production to highly centralized and specialized production, from single variety products to serial clothing, and the brand agglomeration effect and influence have rapidly increased.

Up to now, it has formed Lingxiu · Mengshuya , Yalida, Yiyang, Fireworks Hot, Happy House, Golores and other well-known local brands, among which six brands, Lingxiu Mengshuya, Dusen, Yalida, and Taikesi, were rated as China's famous trademarks. Our city has organized clothing enterprises to participate in the China International Clothing Expo for 9 consecutive years, Zhengzhou The status of "famous textile and clothing city" and "China's pants industry capital" has gradually been recognized.

Through the new retail sales model of "online+offline", our textile and clothing enterprises actively explore new market channels. Lingxiu Mengshuya cooperates with "Tradelink" under PKU Sequoia Group to improve the accuracy of R&D and ordering through online big data information. In 2017, store performance increased by 20%, and in the first half of this year by 18%; The "Kuyun Women's Pants Industrial Internet" invested and built by Yiyang has created a comprehensive industrial platform integrating supply chain, manufacturing chain, e-commerce distribution, crowdfunding and mass innovation, industrial finance and sharing economy, explored a new way of transformation and upgrading of "traditional manufacturing enterprises+the Internet", and has become a leader in personalized customization of the national clothing industry.

In order to strengthen the construction of creative design capacity of the clothing industry, Henan Jinyi Light Textile Development Co., Ltd. has established the incubation base of Zhongyuan Fashion Textile Home Furnishing Innovation and Entrepreneurship Industry, which gathers national outstanding innovative talents to create the independent design brand of Zhongyuan clothing. Zhengzhou Banner Clothing Design Co., Ltd. has established a banner textile clothing creative design test platform, becoming the first professional organization in Henan devoted to clothing brand product design and brand development guidance, and won the title of Henan Province Clothing Innovative Product Design Engineering Laboratory. Relying on well-known fashion brands, Zhengzhou has held four consecutive Central Plains International Fashion Week and two Zhengzhou Fashion Buyer's Day and other series of activities, actively creating a brand and designer's fashion The release platform and the fashion trend information exchange platform in the Central Plains have effectively driven the overall development of Zhengzhou's clothing industry chain and improved Zhengzhou City image.