Lining Again Played Cross-Border And De Bang Joint Acquisition Of Snake Electric Club.

Speaking of crossover, who do you think of? This is the most important part of New York's fashion week and Paris fashion week in 2018. It has become the sports brand of China's Lining.

No, Lining, who has risen rapidly in the fashion circle, has recently crossed the border.

At the beginning of 2019, the Lining group associated company's extraordinary China sports became the new owner of the Snake League of the League of heroes. Through the acquisition, it led the professional team and club to open up the Snake team to upgrade and formally enter the competition.

It is understood that the acquisition of the Snake sports band by special China sports is dominated by the nephew of Mr. Lining, founder of Li Ning Co, and the amount of acquisition involves hundreds of millions of dollars in cash.

In fact, as early as December 2018, Lining and EDG team launched a joint series of clothing and footwear products, while also working with RNG club Dota2 branch.

In this brand-new 2019, China's electric power competition has also boarded the famous stage of "micro-blog night" and so on.

Meanwhile, as a sponsor of the CBA star game, Lining, a strategic partner of Debang express and CBA, has jointly released the limited sports exercise suit recently, and has chosen the active yellow and white color matching, which includes single clothing, T-shirt, basketball and so on.

It is reported that the two sides also carried out a 3V3 flash basketball match at the de Bang spanportation center in Shunde to preheat the CBA tournament.

Towards the end of 2018, Lining launched a joint venture with the old car red flag of China, including the distinctive characters of Hoodie, sweater and satchel, which injected Chinese Lining's Logo, red flag x Lining and other patterns.

Prior to this, Lining also customized BMW X2 for X, Wukong X and X series of sneakers. It is reported that the "X2" label will be displayed on the heel of each pair of sneakers. It can be seen that Lining has a joint attitude with BMW.

It seems to Lining that everything is possible.

However, according to the results of the sampling survey of textile and clothing products released by the official website of Jiangsu provincial market supervision authority, the production date / number (AFDM075-2) of the trademark Lining's super light coat is not qualified due to the problem of water repellency (before washing).

It has to be said that while Lining's brand effect and sales volume are improving, quality should also be strictly checked, so that quality problems should not be short.

"Enter Lining LI-NING brand center