Toss: Youth, Creation And Integration, The Key Words Of "Two Brush" In New York Fashion Week

On the occasion of the Chinese New Year and the Western Valentine's day, the representative brand of Chinese contemporary youth culture, Taiping bird, once again appeared on the international fashion stage New York fashion week after a year. With the name of "Youth Made China", the new generation of Chinese youth has boundless creativity, carrying the tolerance of Chinese culture without barriers, reshaping the fashionable universal core, and injecting an independent, strong, confident and vigorous new youth force into the global pop culture.

PEACEBIRD MEN invites the new artists Trouble Andrew and Reilly to work together to explain the classic IP Sesame Street, and invites the new generation of "Taiping youth" from China to join the global fashion designers in the new series, aiming at reinventing fashion, describing China and the world with the boundless creativity of Chinese youth and the tolerance of Chinese culture.

Taiping bird's "Hai Zhi Zhi"

"If we made the first appearance in New York fashion week last year to break through" ourselves ", this time, we threw aside the small" Id "and hoped that it would be a youth's co creation.

Zhang Jiangping, chairman of Taiping bird group, has expressed the attitude of "two brushes" in New York.

Over the past year, as a clothing brand with "Chinese experience", Taiping bird has gained "international vision" with its frequent "going out" strategy.

In February 7, 2018, Taiping bird carried its core brand PEACEBIRD WOMEN Taiping bird dress and PEACEBIRD MEN Taiping bird menswear. The theme of "new student doctrine" combined Coca-Cola with the 90s Chinese student element creativity, awakening the memory of ancient times, the first fashion show in New York fashion week.

In April 24, 2018, he joined hands with Ali to Australia, aiming at the overseas Chinese market and bringing the tide of the country to a further distance.

In September 18, 2018, Taiping bird joined the magnificent ambition to start the "2018 Chinese new generation fashion consumption white paper" in London, England. In September of the same year, the LEDIN of the ladies' clothing was jointly carried out by the domestic artist Zhang Quan's personal brand MELTING SADNESS, and the flash shop appeared in the fashion week of Paris.

Not satisfied with the "disposable" overseas brand voice, "the future Pacific bird must be a multinational enterprise."

This is the strategic ambition of Taiping bird, a Chinese fashion group that has experienced 24 years of development and become a local fashion, representing China and an international perspective.

The concept of youth in the Pacific bird

"YOUTH MADE CHINA", which is not the first time that Taiping bird, who is good at brand marketing, has been focusing on the topic of "YOUTH youth" youth. Since the pformation of brand pformation in 15 years, PEACEBIRD has gradually established "fashionable brand that is loved by the new generation" through a series of joint action and brand marketing.

"Fashion is no longer just a visual pmission, it is more through design to convey our understanding and attitude towards the world.

Young people in China are actually becoming more open and tolerant.

As a representative of "Chinese youth", Sun Wei, a Chinese saber at the PEACEBIRD Fashion Week show in New York, has also expressed his understanding of Chinese youth's strength.

"The world is flat, and there is no time difference in the pmission of information. Therefore, we integrate into the global culture from the open spirit of our predecessors. We are willing to understand others, and we also want to make others understand us through our efforts."

Wang Mingfeng, general manager of PEACEBIRD MEN, expressed his attitude towards the big show.

Exploring the boundaries of fashion design

In September 2018, Taiping bird jointly published the "China new generation fashion consumption white paper 2018" published in London. One of the "7 points of view" pointed out: the new generation of Chinese consumers has more and more globalized attributes. "Art" and "street trend" are the most favorite cultural elements of all ages, followed by "Chinese culture".

The opening and merging of the theme of the show is also consistent and effective in the styling and series of products.

This show incorporates the traditional Chinese calligraphy art "Youth", activating the "Chinese symbol" and integrating Oriental elements into the international fashion context.

Use the clothing main body to carry the load, use the visual perception to convey.

At the same time, in addition to the printed series of the classic image of Sesame Street, the artist also invited the "Taiping youth" former skier, designer Trouble Andrew, Scotland's "collage Wizard" artist Reilly to carry out two creative ideas on the IP of the joint Mao Sesame Street. The Chinese mainland's original design power and the new artists' fashion collision and artistic innovation give the joint new meaning.

"The core idea of IP cooperation is to choose the place that matches the brand from the core of IP, so that we can use the product to deduce deeply and touch the minds of young consumers with content."

The bold three party "double" joint name, presumably will become the 2019 spring summer "booking explosion", at the same time for Taiping bird, and even China's design development, opened up a new train of thought.

It is reported that the PEACEBIRD MEN2019 spring summer joint series, which is unveiled in New York fashion week, will be synchronized at the 10:00 Tmall time February 14th at the Tmall flagship store of Taiping bird Menswear, and Tmall will play a "national tide" at the same time. IP helps Taiping New York fashion week.