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Designed For Sliding Hand, Nike SB Latest Rubber Outsole Series Regress Skateboard Essence.

2019/2/20 11:41:00 41

NikeSBSkateboard Shoes

Nike SB is the skateboard branch line developed by Sandy Bodecker (late) for Nike. After years of ups and downs, he led the Department to create a lot of drooling shoes.
In 2002, the team formed by Sandy Bodecker not only found out the preferences of the skaters, but also set up their own skateboard team to allow the skaters to join the shoe design in person. At the same time, they also adjusted the market strategy, ingenious use of different shoebox design to distinguish the different periods of Nike Dunk SB shoes, so that people rush to buy and collect.

From the orange box in the first year to the powder box almost four years ago, it can be said that the golden age of Nike SB. Among them, the joint Staple Pigeon x Nike SB Dunk Low "dove ash" is causing more people to rob the scene, boarded the New York Times headlines.


In recent years, Nike has injected more "technology content" into SB series shoes. Although this is a good transformation strategy, most of these shoes are not developed on the basis of skateboarding as a demand basis, and the relationship with skateboards is far fetched and gradually divorced from the essence. The main idea of fans buying Nike SB is speculation and collection, rather than skateboarding.


Therefore, Nike SB launched the "Orange Label" series in March this year. It has released 5 classic styles: Blazer, Dunk Low, Dunk Mid, Bruin, Lunar Lunar, and the white outline of all black shoes, with rubber outsole, returning to the most familiar skateboard formula.
Because this series is specially designed for skateboards, it will only be sold in American skateboards in March 1st.
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