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Internet Report Released In 2019: Asia Pacific Has Great Potential And Short Video Overall Time Proportion Rises.

2019/6/13 13:55:00 142

Internet ReportAsia Pacific RegionRelease

Recently, Mary Mikel and colleagues, known as the "Queen of the Internet", have released the Internet trend report 2019, which is the twenty-fourth year when they released the Internet Report.

The report is regarded by investors as an investment Bible in the Internet field.




This report specifically involves Internet users, e-commerce + online advertising, Internet usage, data growth, remote work: creating internet job opportunities + efficiency, immigration + US enterprises, and 2019 China Internet trend report and so on ten aspects of refined data content analysis.




This article refines several important elements closely related to cross-border electricity suppliers, as follows:




In 1 and 2019, the number of Internet users in the world was 3 billion 800 million, accounting for more than half of the world's total population.

The growth rate basically remained stable.

In addition, the report shows that the top three Internet users in 2018 were: China accounted for 21%, India accounted for 12%, and the United States accounted for 8%.




2, the report shows that China has a large number of 443 million consumers and five quarter growth of about two times; Rappi (digital distribution) has increased to 8 million orders, and nearly two times four months; Indonesia (Tokopedia) has improved the number of merchant shops on 17 thousand islands by about 6 million, increasing by nearly two times a year; the localization value of Shopee in Southeast Asia has achieved the total value of 10 billion dollar merchandise, which has increased by nearly a few times a year; India (Reliance Jio) has a subscriber registered with an annual growth rate of about seven times.




3. According to the report, the number of users in China's Alipay line is about 1 billion, and the number of users has nearly two times over the past two years. The number of users of Korean (Toss) digital payment and financial services is about 12 million, increasing by about two times a year; the rate of personalized banking users in Europe (Revolut) is 4 million, and that of 10 months has been two times; the independent users of Brazil (Nubank) and consumer credit are 9 million, increasing by about two times a year; and Latin America (MercadoLibre) has reached a record turnover rate of about two times, while the number of pactions in Southeast Asia (Grab) has increased by a factor of several times a year.




4, the latest figures show that e-commerce sales in the United States increased by 12.4% over the same period last year, representing a 12.1% growth rate of Q4 Q1 over last year, of which retail business grew 15% over the same period last year, an increase of 14% over the same period in 2017.

Meanwhile, the annual Internet advertising spending increased by 22% over the same period in 2017, up 21% from the same period in the same period last year. The report also showed that the quarterly Internet revenue growth slowed to 20% over the same period last year.

According to the report, the largest Internet advertising platform is Google and Facebook.




5, the usage rate of digital media for every adult user in the United States increased by 7% over the same period last year.

In addition, according to statistics, US digital content watch time doubled in five years, accounting for 28%; Facebook active users were 1 billion 500 million, an average annual increase of one time.




6, the number of wearable devices in the United States is 52 million, which has increased by nearly two times in four years. In addition, the United States needs 56 million consumers now, which has increased two times over the past two years.




7, health care spending in the United States has been expanding; the cost of Education under the US has been rising, and the number of online enrollments has increased slowly. The lower cost of online education has become the choice of more people.




8, the report shows that Internet interactive game users are accelerating growth, reaching 2 billion 400 million.




9, the report shows that more and more enterprises are helping enterprises to develop through data analysis tools.

For example, Twilio and Shopify continue to increase in size through management contacts and communication with various channels and customers.




10. According to the retail customer survey, 91% of customers prefer brands that can provide personalized products or recommend. 80% of customers are willing to share their personal data in exchange for personalized experience; 74% of customers are willing to share personal data voluntarily in exchange for personalized experience.




11. In 2018, China Mobile Internet data traffic increased by 189% over the same period, and the growth rate is still accelerating year by year. Short video accounts for an overall increase in the proportion of users, and takes the initiative to bring incremental time.

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