UNIQLO 2019 Autumn And Winter New Product Conference Held In Shanghai, How To Give Stores More Possibilities

In August 7th, UNIQLO hosted the 2019 autumn and winter new product conference entitled "originating in functional aesthetics and enjoying unlimited life" in Shanghai's global flagship store. On the scene, UNIQLO's global brand spokesperson Ni Ni T introduced the new products of autumn and winter; the fashion editor's shop explored the autumn and winter avant-garde; the NSO Shanghai International Youth Symphony Orchestra was dressed in the classical music of UNIQLO autumn and winter new products. How exciting.

In fact, this is not the first time that UNIQLO has put the new fashion show in Shanghai's global flagship store. Since the launch of the 2019 spring and summer new product, UNIQLO has held a new quarterly preview in the 2 quarter of the year, using the CMO Wu Pinhui of the Greater China District of UNIQLO, saying, "the flagship store gives not only the shopping function, but also the brand spirit and the dissemination of a new life value."

Based on this, UNIQLO has been committed to giving stores more possibilities. Since February this year, new life aesthetics exhibitions have been held in Shanghai's global flagship stores. In March, famous stylists were invited to lecture on fashion classrooms. In April, UT theme pavilions were created, and the theme of the Star Wars activities brought consumers through creativity. In May, summer clothing aesthetics was broadcast directly, inviting consumers to personally enjoy the black technology of clothing, and today's classical music performance.

As the best connection point of LifeWear's life brand concept and customer's life scenario and shopping demand, UNIQLO Shanghai global flagship store breaks the limited imagination of the shop space in the past, enriches the store's audio-visual and touch five sense experience in a completely new way, so that consumers can enjoy the close combination of the new trend of the shop trend and the classic classics, and can better experience the life creativity brought by LifeWear's life through the charm of voice.

And this innovative ability to break the boundaries continues at all levels of UNIQLO.

Take the 2019 autumn and winter new products, UNIQLO injected the fashionable version and natural color into the warmth retention function of thermal underwear and down coat, and broke the boundaries of urban and outdoor life scenes through continuous upgrading of functional innovation.

At the same time, the aesthetics of the version details is injected into the comfortable fabric, breaking the limit of life role by constantly advancing the fabric and process linking work and leisure.

And the continuous integration of art and design, so that clothes can be integrated into everyone's personality and life, breaking the boundaries of style.

After all, modern people's needs for life have been changing. People used to think that form and function were fragmented, and that different forms of life, such as work, leisure and outdoor sports, all had boundaries. But now people are starting to pursue cross-border and integrated lifestyles. "What UNIQLO hopes to do is to change the way people live in the future through constant innovation in clothing." Wu Pinhui talked about it.

The insight and satisfaction of consumers also explain the strong performance of UNIQLO in recent years. According to its latest third quarter results announcement for the nine months ended May 31, 2019 (September 1, 2018 to May 31, 2019), the consolidated income, operating profit, pre tax profit and parent company's profit in the first three quarters of the first quarter were the highest in history.

In the case of UNIQLO's brand performance, Greater China is still the most powerful market. Driven by the over 20% profit growth of UNIQLO brand in mainland China, profits in the Greater China region recorded double-digit growth.

At present, UNIQLO has set up over 700 stores in over 200 cities in Greater China, and is expanding at the rate of 80 to 100 new stores a year.