Cheng Weixiong: Reflections On The Changing Situation Of Shoes And Clothing Enterprises Under The Epidemic Situation (Four)

The impact of this epidemic is too great. At present, the situation of good domestic control is gratifying, but the spread of foreign countries is still not optimistic. No matter whether we are pessimistic or optimistic about the future, there is no doubt that the desire for consumer spending is depressed. Recently, there have been many public opinions about how certain brands and enterprises are going to make full use of their business. It's a wonderful story. It's a wonderful story. Setting goals and all the micro businesses can delineate the users who can delineate the circles. The actual effect is very good.

On the contrary, the stock market flow is increasing, and no business can be used to do stocks. Nor is it possible for stocks to be traded. The current demand is that the raw materials, equipment and production related to masks and masks are hot spots. No matter which enterprises are exposed to the concept of masks, the share price is rising all the way. The market value is good while not letting people think. This is business. The moral bottom line is really too idealistic, like masks, masks, masks, raw materials, and so on, which are all profitable businesses. It's hard to resist loneliness and resist temptation. Or the business vision is not in place.

In the near future, I spend more time at home (occasionally driving to the office to drink tea and think about life), running around the circle in the living room, listening to the NetEase cloud music, watching the Romans' stories, and catching up with the drama "Qingyu". Sometimes, in a flash of epiphany, thinking of such a life is not everyone's pursuit. Who can live alone? Is there no real desire? Fear of death is human nature. There is no noble or low in front of the virus. Only by self-discipline and respect for the rules of the game can we base ourselves on society.

Wearing masks running around Century Park, driving around the Century Park, seeing people running and running, most of them wore masks, and a few did not wear masks. They could not be ignorant, fearless. They could only say how bold they were to be ignorant of rules. Of course, wearing masks in western countries was a disease. Different systems have different choices. Today, the whole nation system seems to be partly convenient, but it is more conducive to the rise of culture that has lagged behind for hundreds of years.

See some self media after the pulse of the development of the epidemic, infrastructure investment seems to be showing the plight of the past, but today's development is not just a big infrastructure stimulus, export, investment and consumption of the three carriages has experienced many years of development has shown different results; exports to better? Influenced by the world's environment, is investment more effective? The advanced allocation of big infrastructure and big investment in the central and western regions is also a waste. Whether consumption is good or not is what we are most worried about. Before the SARS economy, the upward trend is obvious, slightly stimulating effect is better; and the total consumption now occupies a very important position in GDP. The pressure of economic downturn is enormous.

In particular, the shoe and clothing industry is Wang Xiaoer's sad year after year. Industrial transformation and upgrading have been forced by the user demand orientation of the retail terminal, as well as new technologies, new tools, new platforms, new models, and so on. The middle stage and the backstage have been quietly changing, but the industry chain and the consumer side still have their own words, and the backward industrial chain and fast iterative user scenario can not match. In the process of transformation from the low end, low value, low technology and low threshold industrial system to the medium and high end industrial system gradually, there are many contradictions and challenges. The industrial value chain of vested interests is conservative and traditional, and the transformation of new industrial value chain needs not only huge investment but also the sense of mission for industrial transformation and upgrading.

Think of it far away. It's easy to get excited after drinking a few Maotai flavor liquor. In fact, it's written now that people benefit from drinking tea and thinking about life, so they have to talk about their gains and losses without asking for a spate of success. Last year, they returned to the entity brand trader and talked about rounds of rounds. Finally, the investors wanted to find a senior job team instead of a real entrepreneurial team, with two directions. It is better to give up if we can not get together. There are many opportunities in the world. It is not a temporary gain or loss. It is our insistence that we should persist in doing what we like and do not like to give to those who like it. Even if we are free to drink tea and drink small wine, is it not a portrayal of life?

Recently, all kinds of treasure houses are coming out of the epidemic situation. From the legendary country's new capital construction to many clothing brands to the boss down to the shopping guide, many micro businesses emerge overnight, and many shopping links are full of small programs. How does each micro dealer exert their own skills to show off their own things? How affordable is the price? Under the pressure of company indicators (of course, under the pressure of the outbreak of survival crisis), playing the warm cards among friends and family members is a great deal of trouble every day. In the circle of friends, large groups of people, whether they are familiar or not, they are trying to promote their products, and the preferential purchase price for employees has also been booed.

Resumption of work, but the flow of people can not be normal, although the rumors of retaliatory consumption, how beautiful, but is it really so good? Only when businessmen clearly understand the fact that they are unable to make ends meet, the winter clothes will stop abruptly in the peak season of the Spring Festival, and the businessmen who expect to earn money in the Spring Festival can only sigh for the goods. After the Spring Festival, the overall backlog of spring products has become a reality. Some of the franchisees who join in the business want to ask the franchisee 100% to return the goods, but the brands that do direct business have to quietly do micro businesses, and so on. The payment of funds seems to be a problem for factories again.

One year's plan is in spring, and the way of Kimi's spring is very special. It has far-reaching influence on the current local textile and garment industry. The Eight Immortals crossing the sea are all very smart. Now the mask is just needed. As we have said before, the transformation mask produces all kinds of industries, but it doesn't work well in the original accessories and production equipment of the mouth cover. Cases are everywhere.

Any major crisis is full of great opportunities. The dark before dark, the opportunity is equal, but the endurance is not equal, there is endurance until the beginning of dawn, and no endurance can wait till dawn. In the current economic environment, the elimination tournament has actually started. Before the outbreak of the epidemic, a number of enterprises are dying. This is the law of survival. The accelerated elimination of the epidemic will accelerate the transformation and upgrading of the industry and speed up the rapid integration of upstream, middle and downstream industries (that is, according to the industry's fashionable expression, namely, the front stage, the middle stage and the backstage), and speed up the docking of all aspects of the industrial value and the user demand side, so as to really cater to the user demand orientation instead of the current plan oriented and demand oriented contradiction of the industrial value chain.

The eight new immortals from the above map include eighth Beidou navigation systems.

1. UHV;

2. new energy vehicle charging pile;

3.5G base station construction;

4. big data centers;

5. AI;

6. industrial Internet;

7. Intercity High Speed Rail and inter city rail transit.

Let's not say whether it is really a country or place to put in immediately, but at least this trend and direction, any enterprise and brand need to be grasped. We need to integrate into the characteristics and advantages of the enterprises, rather than take a certain direction as the core competitiveness of our own enterprises. This will put the cart before the horse and let the failure of the enterprise transformation fall into the pit.

5G, big data center, artificial intelligence, industrial Internet, and Beidou navigation are related to our shoes and clothing industry. The implementation of 5G enables the dynamic display of brand products to become more normalized. It realizes the static product display from Taobao Tmall to the dynamic product display, through the convenience of 5G, the dynamic scene demonstrates more life, allowing users. The sensory experience is more realistic; big data center, data marketing, data driven, more precise and more commercialized in the end user demand portrait portrayal; before the epidemic, some brands have tasted the value added services brought by artificial intelligence to the brand through the robot and the fitting mirror in the terminal stores. The industry Internet (or understanding the industrial Internet) has changed a lot of cases, but it is still partial and point of efficiency innovation. There are many contradictions in the supply chain and demand side of the industry value chain. Each fragmented industrial Internet does not bring the value of the industry as a whole; in fact, China's own Beidou navigation can be fully civilian (commercial). The impact on consumer life of local shoes and clothing is absolutely subversive. This is also a strong guarantee for local brands to go global market.

At present, the research and technology practice of the local shoe and clothing industry in the terminal stores (online and offline) has already been very advanced in terms of user demand and technological practice. This is also inseparable from the technological innovation of the sales platform represented by Ali, and the innovation of all kinds of platforms driven by new technologies and tools has mushroomed around the needs of users. The long, tedious and traditional supply side seems to have not yet found a good path to change. The industrial Internet has a long way to go in the textile and garment industry.