Quality Starts New Journey Of Brand Operation &Nbsp; Bin Long Garden Shoes Is Expected To Open 300 Counters Next Year.

In recent years, no matter what

Hualong slippers start a new journey of brand operation with quality

The slippers industry will face huge challenges if the barriers to entry are relatively low and the price of materials fluctuates greatly.

With the development of the market, it is an inevitable choice for large slippers enterprises to move towards brand building.

Hualong shoe industry Co., Ltd. Zheng Yongqi, director of brand marketing, told reporters.

As one of the larger enterprises in the domestic slippers industry, the footwear industry of Hualong has officially opened a new journey of brand operation three years ago. The company's "bin long" brand is characterized by the differentiation of "business casual slippers", which is well received by domestic consumers.

In the 09 year, the shoe industry in Hualong invested huge sums of money to sign Fan Bingbing, a front-line actress, as a spokesperson for the image, which greatly enhanced the popularity and attention of the "bron" brand.

"The advantage of asking celebrities to endorse is that the brand of Hualong enterprises and the brand of bron has increased a lot in the industry and in the minds of consumers. The brand image of bin lung has also risen to a new level."

Zheng Zong said that the brand operation method of celebrity endorsement is only the thrust of brand building, and the essence of brand lies in the quality of products.

Over the past 20 years, the footwear industry in Hualong has always focused on the research, production and sales of slippers, and has been leading in technology.

"Especially the two time MD technology, Hualong shoe industry is the only slipper enterprise with this technology."

Mr. Zheng Yongqi said, "the international brand CROCS, a pair of garden shoes sold in China, has sold more than 300 pieces very popular.

Our products in Hualong are not inferior to CROCS in terms of product development, technology and quality, and we have an advantage over CROCS in terms of price, so I think there are huge business opportunities in the slippers Market.

In 2011, we will open 300 brands of bin lung brand.

"At present, the footwear industry in Hualong is still mainly in the big circulation mode, but the whole domestic market is in good condition, and all provinces and cities have set up agents."

Mr. Zheng Yongqi told reporters that at present, the sports shoes industry has been in the shuffle stage, and has entered the post Movement era, and the slippers industry has just started the domestic licensing stage, the competition is relatively less intense, and at present, the brand slippers enterprises can only be ranked in the front few enterprises.

"There is great room for development of the brand of slippers."

Zheng Zong said that after more than three years of preparatory preparation, Hualong footwear industry has set up a complete set of brand operation plan. From next year, we will launch the brand of bin long garden shoes and take the KA counter and special hall mode. It is expected that 300 standard counters will be opened by the end of 2011.