Market Survey: What Has Pushed Up The Clothing Prices Of Domestic Brands?

Entering the October, many provinces and cities bought autumn winter clothes when they found that the autumn and winter clothing this year was more expensive than last year.

What has pushed up domestic brands?

The price of mainland brand clothing is much higher than that of this autumn.

The price of clothing is rising every year, and it is two or three more expensive this autumn.

"I want to buy a pair of autumn shoes, but when I look at the price tag, most of them are priced at more than 1000 yuan.

I remember buying a pair of single shoes 700 yuan the year before. I have to wait until half off.

Miss Li complained, "if I go up so much, I will not give up without hitting half off."

According to the press survey, the clothing of the general brand in the shopping mall is still mainly based on three figures. Now it is not uncommon to pick up an unremarkable thin wool sweater. The price tag is over 1000 yuan.

Insiders told reporters that the average autumn and winter clothing increased by about 20% over the same period last year.

"These years, footwear, men's clothing,

Cause analysis:

Put on the "ocean jacket" and multiply immediately.

What are the reasons for boosting the price of clothing and footwear? Are raw material procurement, labor cost and finished product pricing?

Reporters interviewed many people in the industry, they agreed that in recent years, the cost of clothing has indeed risen sharply.

A well-known clothing factory owner, who did not want to be named, told reporters that over the past two or three years, the cost of labor and raw materials has risen by more than 40%.

However, the general manager of famous department stores revealed that costumes cost 30% of the price tag.

An industry personage dissected the price composition of the clothing to a reporter. A clothing price tag 1/3 belongs to the manufacturer, and the manufacturer's profit can reach half. That is to say, a dress, only the price tag 1/5 ~ 1/6 is the cost price.

"After entering the stage of brand agents, prices began to soar.

The rest of 1/3 belongs to wholesalers or agents, but manufacturers of direct businesses also own this part, and retail channel costs occupy the final 1/3.

In order to open up the market, many clothing brands will try their best to enter department stores.

Most of the department stores in China carry out joint point deduction, that is, deducting a certain number of points from the sale price to department stores.

Reporters learned that the current domestic department store's deduction point is 15%~35%, and the specific points depend on the strength of the department store and the strength of the brand.

One of the reasons for the rising price of clothing in recent years is pointing to the frequent discount promotions in the mall.

"In the past, there were at most two depth promotions in one quarter, but now, once a month, it is normal to promote sales in depth, and the discount can be as low as 77% off.

All these require brand suppliers to make profits, but the wool can only be raised in sheep, and suppliers can only raise the original price.

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The gap between price and international standards is not small.

Price and international connection, quality and design can be synchronized? Reporter survey found that many clothing enterprises do not have enough effort in quality, which also makes consumers care about cost-effective consumers are very disgusted.

Huang told reporters: "ten years ago, 100 yuan can buy good quality clothes, but now I bought a thousand yuan of clothes, wear a pocket on the split."

Mr Wu said that in the past few years, it would also spend a high price on buying fake foreign brands, but later came into contact with many famous international brands, and found that the prices of these fake foreign brands were almost the same as those of the international brands, but the quality and style were not as good as those of others.

Now, if you have the chance to travel to Hongkong, you will buy many first-line brand clothes, and you will not buy more fake foreign brands than in the mainland.

"If you don't work hard in quality and style, you just want to pursue high prices. I believe that with the improvement of people's awareness of foreign brands, more and more people will realize that fake foreign brands are not worth the price."

Mr. Wu thinks.