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Men'S Clothing Market Break &Nbsp; Young Men'S Clothing Consumption Field Blank.

2011/10/25 17:53:00 34

Men'S Clothing Market Break Down Consumption Area

"I have even smashed tens of millions, hoping to find a piece in the field of men's wear.

Blue ocean

"

Recently, a senior brand seller said, "we are

Cut down

For women's wear, invest in men's wear, because men's consumption has entered.

peak

Period, while men's clothing brands also have faults.

Where there is a market gap, where does the eye go naturally?


Visit the Zhengzhou men's wear market. There are fast fashion brands such as JackJones, Zara, H&M and so on. They are LV, Armani, Ferragamo and so on.

Advanced customization

The luxury brand, however, lacks only the mid-range men's clothing that is specifically targeted at the twenty or thirty year old consumer level and the price is 1000~3000 yuan.


In this regard, the industry analysis, at present, the men's clothing market in Henan is in a break period, not enough trend, the overall style is identical.

Well, if you are a wet man or a male, you can only rely on the color collision and the different forms.

manifest

Personality.


  

Fashion dictionary


Peacock male refers to those men who dress more and love beauty more than women.

They never forget to show off themselves every minute. It seems that the world is the only one who is the most knowledgeable, the most competent, the most heroic, the most sexiest.

When men love the appearance of peacocks who care for their feathers, all of them are so natural.


  

Brand absence


Once we get "puberty", we rush to the high income group over 40 years old.


When men wear the puberty of JackJones and Zara, the brand is really not very rich.

Many vendors only sell the best sellers after they open their cabinets.

On the other hand, in order to constantly improve their quality, the mall always pursues cooperation with big brands, so that men's clothing just goes through "puberty" and goes straight to "menopause". The target is directly locked in the high income group over 40 years old.

This should be the main reason for the absence of men's clothing.


Similar styles


Always catch up with fashion, but always be eliminated.


There is also a very important reason why men's mid end brands are difficult to scale "loose leaves" on a large scale. They always keep up with fashion but are always eliminated.


Generally speaking, the middle end brand can not survive by brand awareness at the very beginning. It can only follow the fashion, the trend line, and maintain the livelihood by popularity.

However, the more popular it is, the easier it is to be eliminated.


In order to keep up with the trend, these middle end brands are often too late to design unique styles of clothes, so they are easy to become formalistic, so they have been drowned in "stereotyped" when they have not yet opened their brand names.


Forced to build


Bold use of color collision, constantly try new modeling.


The twenty or thirty year old male consumer is actually the most potential consumer in the future.

At the moment, they may not have a solid economic foundation, but they will never be satisfied with fast fashion clothes.


Since it is very difficult to buy a middle class men's suit in the market, it is difficult for them to match their own colors, to make bold use of color collisions, and constantly try new styles.


When you wear enough to attract eyeballs and make people think, the other party will ignore your brand and ask for your dress code.


 
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