Jobs Biography 24, The Global Simultaneous Listing &Nbsp, Triggering E-Commerce Promotion War
Apple Corp co founder Steve Jobs (Steve Jobs), the only authorized biography of Steve Jobs biography, has been released from the world for 24 days.
The Chinese version has 30 bookstores in 20 major cities in China.
Upper shelf
。
On the day of the sale, the fruit powder of Guangzhou book buying center was crowded and crowded.
In addition to the hot line, Dangdang, Jingdong and other websites also use all means to recommend this book, especially for sale.
clothes
All fans also joined.
War situation
Set off a marketing war.
CITIC Publishing House stakeholders told reporters that the original book only more than 400 pages, and then increased to nearly 600 pages, but the price has not changed, basically, the publisher also does not have much profit.
In addition to the hot line, e-commerce websites are trying to sell the book.
According to the reporter's understanding, Dangdang has sent a book and a CD-ROM in addition to the author's signature card.
It is reported that 10 thousand copies of the first day were sold out, and the 400 edition of the limited edition of T-shirts was sold out at 11 a.m.
Plus the pre-sale, the total sales volume has exceeded 100 thousand.
The Jingdong mall, which sells at a loss, will not miss this opportunity.
In addition to the price of 25% off of the original price, and played the "Book audio and video full 100 yuan to 150 yuan voucher, 200 yuan to 300 yuan coupons" promotional advertising.
The Jingdong public relations manager told the Yangcheng Evening News reporter that as of 7 p.m., the book had sold over 20 thousand copies and sold more than 30 thousand copies.
Amazon sources say the website will start selling the original English version of the book as early as possible and subdivided into the US version and the British version.
"This book has created a remarkable sale of 10000 copies sold during the pre-sale period."
And fan clothing, a professional clothing seller, joined the war this time.
The home page of the website is located in the Jobs biography area, and the members who purchase the official biographies will receive free souvenirs for Ba Jobs: Commemorating T-shirts and badges.
All customers reflect that the website has announced the time of selling books by mobile phone at ten a.m. the day before.
And suning.com, which specializes in electrical appliances, also accidentally hit the book's advertisement on the front page, and opened up a special area to recommend it.
According to the relevant people, all kinds of rebate patterns can be derived from selling books, and all businesses are developing in the direction of department stores.
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