How To Deal With The Challenge Of The Electricity Supplier?

Less than p ago, in the business forum of "a target=" _blank "href=" //www.sjfzxm.com/ "dress less than /a Association, more than 40 clothing retail owners gathered together to speak frankly," business is particularly cold this year. "

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< p > owners' "bitter water" is not groundless.

"In the first half of this year, sales of clothing and clothing in the county decreased by more than 15%, mainly due to customers' habit of shopping online."

Wang Zhijian, the president of the clothing trade association, < a > href= > //www.sjfzxm.com/news/ > > the County Commerce and Trade Association, has revealed the predicament of our county's clothing retailing entity store.

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< p > < strong > downward turning point < /strong > < /p >

< p > < strong > the year before last "double eleven" electronic business protruding < /strong > < /p >

< p > "the impact of the electricity supplier is too great."

"From the previous year 's' double eleven' e-commerce war, my old customers have been shopping on the Internet, and many customers are just trying not to buy it," said Mr. Zhang, the owner of a brand sports clothing store for nearly 20 years.

Since the end of 2011, the sports brand has seen a decline in sales for the first time in Keqiao, and its sales performance has declined year by year.

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< p > reporter learned from the association that with the prosperous development of our county's commerce and trade, the commerce and trade industry has been in a state of growth in recent years.

However, since the "double eleven" electricity supplier entered the market in 2011, it has not only triggered consumer enthusiasm, but also changed the consumption pattern of consumers. Online shopping has become a consumption habit.

The change in this mode is the first to bear the brunt of Keqiao's "a href=" //www.sjfzxm.com/news/index_c.asp "clothing store" /a.

"Since the end of 2011, members of our association have felt that the consumer fever has weakened, and even the peak season before and after the Spring Festival is not increasing."

Wang Zhijian disclosed that the Keqiao clothing retail entity store has gone downhill since 2011's "double eleven", and this year's decline will be even bigger.

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< p > < strong > facing impact > /strong > /p >

< p > < strong > entity store "test water" electricity supplier sales < /strong > < /p >

When p is difficult, thoughts change and invariable retreat.

After the aggressive entry of electricity providers, the more standardized products, the greater the impact of the entity store.

The XTEP brand, which is mainly "a target=" _blank "href=" //www.sjfzxm.com/ "> shoes > /a", is obviously aware of the "chill" in the sales of physical stores.

Chen Hualin is the general agent of Shaoxing XTEP region, and also a big dealer in the clothing retail business of our county.

Two years ago, however, his store ran down.

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< p > "the same brand, the Internet is cheaper than the physical store, more than 30% of the customers are spending online."

In the face of the sudden emergence of the electricity supplier, Chen Hualin did not give up. Instead, he sought to change the marketing of both entities and online businesses.

In the first half of the year, XTEP's brand sales performance did not decline, but realized a miracle of 10% growth.

"This year's online sales increased by four or five times, which made up for the decline of my physical store sales."

In this business forum, Chen Hualin gave out the results of his trial sales of water electricity suppliers.

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< p > strong > strong brand > /strong > /p >

< p > < strong > improving customer loyalty < /strong > < /p >

< p > in the impact of the electricity supplier, Wang Zhijian's YOUNGOR brand has little influence on many apparel retailing.

"The head office has not yet established an official website for online sales, nor has authorized sales on the Internet."

Despite the influence of online substitutes, the sales performance of YOUNGOR Keqiao stores this year is basically the same as that of last year because its brand owns a large number of highly loyal consumer groups.

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Wang Zhijian, who deeply felt the impact of the electricity supplier, also realized that the development of online market is an effective way to better maintain the market share for the < a href= "//www.sjfzxm.com" > clothing retailing < /a >, and it also makes up for the decline of the sales under the current line.

"In the sales mode, both online and offline should be adopted, but the way out is to make strong brand clothing and cultivate customer loyalty to the brand."

To this end, Wang Zhijian is busy registering a new "a href=" //www.sjfzxm.com "men's clothing brand" /a "dress, ready to build online and offline sales.

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