From The Perspective Of The Promotion Market, The Three Step Of The Promotion Target Is Analyzed.

< p > < strong > 1, target consumers' spot < a href= "//www.sjfzxm.com/news/index_c.asp" > blindness < /a > /strong > /p >

< p > the ultimate goal of promotion is to promote sales of products. Therefore, in any promotional activity, we all hope that consumers who participate in promotional activities can be potential consumers of our products. Only with these potential consumers can we really promote sales.

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< p > but the reality is very complicated.

Even if the sales plan is well planned, the originality is strange and the execution strength is in place, the consumers who are punctuated are unlikely to be potential a href= "//www.sjfzxm.com/news/index_c.asp" > consumer < /a >.

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< p > it is precisely because of the variability of consumer behavior and the variability of buying behavior that it brings difficulty to the goal locking of promotional activities.

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< p > strong > 2, market variability and competition < a href= "//www.sjfzxm.com/news/index_c.asp" > complexity < /a > /strong > /p >

< p > any promotion has certain timeliness.

When we plan and design promotions, timeliness sales are often not able to keep pace with the changing market.

For example, when we found that when we were promoting the integration of promotional design and promotional resources, we found that gift tourism had some attraction for consumers. But when we design and plan a scenic spot, we found that the attraction was no longer popular, which brought many uncertainties to the success of promotion.

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< p > the complexity of competition also brings uncertainty to promotional activities.

When we are promoting the attractive sales promotion that we have designed, there are dozens of people following up immediately. Creative sales promotion has become homogenized and blooming everywhere, which can no longer arouse consumers' attention and enthusiasm.

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< p > it is precisely because of the many uncertain factors of sales promotion that many businessmen feel that promotion is easy to do and not easy to do. Sales promotion is easy to achieve the so-called effect but can not be evaluated.

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< p > therefore, it is very important for any sales promotion to lock in consumers.

Target consumers, analyze the mentality and consumption behavior of target consumers, so as to formulate corresponding strategies to attract them to participate in our sales promotion activities.

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