Does The Internet Often Solve The Problem Of Garment Industry?

< p > in this year's a href= "http://sjfzxm.com/news/index_c.asp" > dress < /a > industry, it was first exposed to Ding Hui and his wife Chen Ruiying who absconded with their money.

Later, some netizens broke the news that since the end of last year, the factory of Fujian Jinjiang alligator group has been shut down for several months, and some enterprises are in arrears of wages.

Then it was exposed that Quanzhou red Rui Xing Textile Co., Ltd. (Hope Les) boss Zhang Rui table has "lost contact", and this fact has been confirmed by the company and the relevant management departments.

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< p > it is understood that this series of boss running and arrears of wages is due to the high cost of traditional clothing management mode, coupled with the squeezing of the living space of the industry by the electricity supplier.

This argument has also been applied, and often the news of the collapse, run and loss of the garment industry has always been regarded as the main reason for the electricity supplier to seize the market.

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< p > however, the performance of men's clothing brands in the past two years is also not optimistic.

For example, the phenomenon of homogenization is serious. Under the impact of traditional brands entering the online market "clearing up", sellers from distribution channels are dragged into the mire of price war on the one hand, and on the other hand, they are trapped in the lack of traffic.

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< p > recently, the original online brand NOP of men's wear has closed the official mall, Tmall flagship store and Jingdong flagship store. Taobao C store will be the main business channel in the future.

According to statistics, the annual sales of NOP on Tmall platform in 2013 amounted to only 2 million 500 thousand yuan.

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< p > aiming at the phenomenon that private brands are strongly squeezed by traditional brands in the domestic menswear online market, NOP founder and CEO Liu Shuang said that the popular development route similar to ZARA is no longer suitable for men's own brands. In the future, the development of private brands must create new market value and niche development.

This also shows that the impact of online shopping is not necessarily the main reason for the low tide of the domestic garment industry. The so-called "Internet thinking" does not necessarily save the domestic garment industry.

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< p > it is learnt that the online shopping mode has indeed greatly affected the traditional entity store marketing mode, and many garment enterprises that rely on joining and big store mode have been affected.

In addition, foreign brands such as H&M, ZARA, UNIQLO and other foreign casual wear brands occupy the leading position in the Chinese market, and also pressure the domestic garment enterprises to increase.

The question is, are these core issues facing domestic garment enterprises? < /p >