PEAK: Preliminary Solution To Inventory Problem In Garment Industry

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In the background of two years of downturn in the industry, Hong Kong listed companies PEAK has achieved 35% growth rate in the first half of the year, and has become a fast growing enterprise in the same industry. Does this mean that the clothing industry has begun to recover? How does PEAK layout domestic and overseas markets to boost sales? With these questions, the Beijing Business Daily reporter gave an exclusive interview to PEAK sports CEO Xu Zhihua.

In the background of two years of downturn in the clothing industry, Hong Kong listed companies PEAK has achieved a 35% growth rate in the first half of the year, and has become a fast rising business in the same industry. Does this mean that the clothing industry has begun to recover? How does PEAK layout domestic and overseas markets to boost sales? With these questions, the Beijing Business Daily has interviewed PEAK sports CEO Xu Zhihua.

Q: from

The semi annual report shows that performance has increased, and net profit has increased by 35% over the same period.

A: at present, the industry has entered a steady growth period from the past explosion growth period, and the horse racing enclosure is no longer suitable, so the first is the adjustment of thinking, followed by the adjustment of business philosophy.

For example, the brand level should be more focused, products should be international and professional, and channels should be refined.

Q: has the clothing industry been criticized for its inventory problem?

A: the inventory problem that has plagued the industry has been solved for a long time. The number of days of channel inventory of Listed Companies in the industry has gradually improved. A considerable number of small sporting goods companies have already withdrawn from the market. The major brand enterprises will increase their product differentiation by increasing R & D investment, and competition is also becoming more rational.

Q:

What is the percentage of PEAK's total revenue in the two or three tier market?

A: seven or eight.

The company has two strategies in this year's Channel: first, based on the Chinese market for the world, especially in the Chinese market to do a good job in the two or three line cities, actively expand the global market; second is based on our specialization, and gradually expand it to a deeper level.

What are the sources of PEAK's sales in the European market in Q:2013?

A: the signing of the stars has played a great role in promoting some countries or European and American countries, which has made an extension of our sales in France and neighboring countries, and has achieved high growth.

We will first expand some countries in the overseas market and cooperate with local Olympic teams and local athletes. They may not have fame in the world, but they are very strong in their countries.