Physical Retail Is Still The Main Shopping Centre In The Commercial Market.

In 2014, despite the rapid development of online shopping, physical retail is still the main body of the commercial market, especially the fast developing shopping center. The new store is open and the old shop has been adjusted throughout the year. The developers, including Wanda, greenbelt and Longhu, have become the biggest players in the market.

According to statistics, in 2014, there were 8 new shopping centers in Beijing, 5 of which were developed by real estate developers, bringing a total area of 973 thousand square meters to the market, which is only 1 million 800 thousand square meters in 2010.

By the end of 2014, the total volume of high-end business in Beijing was about 10 million square meters, of which shopping centers accounted for 66%.

In order to snatch the peak season of consumption at the end of the year, there were 5 shopping centers in Beijing in December 2014: Tongzhou Wanda Plaza, Hui Xihongmen shopping center and hung Kun Plaza.

Longhu long Ying Tian street and Fangshan green land colorful city were officially opened before the year.

At the same time, in the impact of the electricity supplier impact and the real economic downturn, in addition to Parkson and other old department stores have the intention to pform the shopping center, the new light world has also been greatly adjusted to increase the catering format.

The most high-end Financial Street shopping center in West City has welcomed the biggest format adjustment in 7 years, increasing the dining rate from 15% to 30% and introducing a large number of shopping centers.

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And like multicolored City, great joy city and Aegean Sea, there has also been a wide range of formats adjustment. Children's formats, catering and other experiential consumption have become popular formats.

but

But it is not optimistic.

With a large number of new projects located in the suburbs outside the Fifth Ring Road, such shopping malls will have a longer period of business, and the overall market rent in 2015 may not be able to sustain the strong rise in the past three years.

Davies, manager of research and consulting department of the first Pacific Research Group, said that the new shopping centres had attracted the tenants to settle down by lowering the rent, and introduced a large number of merchants with low rentals, such as food and beverage, children's formats, and so on, resulting in a significant drop in rents.

At the same time, the new shopping mall is also facing the competition of the old department store pformation.

Wang Yongping, vice president and Secretary General of the China commercial real estate association, said that in 2014, a number of department stores were intending to pform into shopping centers. For example, Parkson planned to pform Beijing Sun Palace store into a shopping center, and this trend is expected to continue in 2015.

According to the insiders, if the store is pformed, it will bring greater pressure to the neighboring Red Star Aegean Sea.

"From the data of land pactions in Beijing in 2014, the prices of suburban and suburban businesses are rising rapidly, which is more than 20% higher than that in 2013."

RET, director of the company, said that commercial properties such as shopping centers are still important points for many large commercial real estate developers and brand retailers.