Why Is Nike Suing Its Own Brand Of Athletes?

One of the mouthpieces to prosecute is Boris Berian, the world champion of the 800 meter dash.

Nike has been more radical in its spokesperson system.

But prosecution is rare.

Boris Berian, the less familiar sprint nova, signed a half year contract with Nike in 2015 and 180 months after December 31st, if Nike matched the other.

If the price is quoted, the athlete must renew the contract with Nike first.

This is a customary rule when Nike signed an endorsement agreement with an athlete.

Boris signed a contract with New Balance in January and wore New Balance's costume to compete.

He refused the contract of Nike because he was not satisfied with an additional clause of Nike. The spokesperson must achieve a certain result, otherwise the sponsorship fee would be reduced.

This annoys Nike.

Right one is wearing Boris Berian of New Balance.

"Nike has always attached great importance to its relationship with athletes. We hope they can abide by their commitments in terms of terms," Nike said in a statement. "When necessary, we will take measures to protect our rights and interests."

Nike is not the first to show its strength in fighting for sponsorship athletes.

Nike's Director of Athletics John Capriotti will lead Nike to counterattack Boris.

John Capriotti is famous for its strong and competitive means.

Last year, he threatened to kill a staff member in public. He was once targeted at Nike sports Laboratory (Nike's sports research lab). But she jumped to another rival, Brooks Beasts (a brand of Berkhire Hathaway Inc).

Nike's track and field partners are very strong. They are sponsors of the national track and field team in Kenya, Canada, Germany and China. Their contracts with the US team lasted until 2040 years.

These strong teams will wear Nike.

。

Running products are Nike's biggest source of revenue. Last year, the sales volume reached $4 billion 900 million.

You can probably understand why they are so nervous.

Although the 23 year old Boris is not well-known in track and field circles, he has an inspirational past.

Two years ago, Boris was a dropout in McDonald's.

At the end of 2014, he began to enter a training camp for sprint training. He was selected to participate in the national competition because of his excellent performance.

He won the 800 meter dash champion in the 2016 IAAF international Athletics Federation indoor competition.

Boris is a favorite candidate for the Olympic Games in the Rio Olympic Games. Nike is very worried about losing such a new star.

When it comes to Nike's missing sports star, it is reminiscent of Stephen Currie.

It is said that in 2012, about ~2013 years ago, Nike felt that the commercial value of curi was not so large that it was not enough to support a series of sneakers, so he did not sign a contract with him, and he was signed by Under Armour.

Curry now has more than 1 billion value for Under Armour, and endorsements include all product lines, from sneakers, hats to T-shirts.

Although Nike is not a failure, it is a sport to find athletes before the competition, but Nike has become the object of our accusation.

The two most commentaries praised on the Internet said it was a mistake in Nike pr.

It is said that New Balance is also coming in. They say they will support the position of Boris Berian by issuing a statement.