"Qingshan Lake Textile" Hard To Transform "Internal Strength"

Recently, the export trade of Qingshan Lake in Nanchang, Jiangxi province has produced a brilliant report card: from January to September this year, the total export of the needle spinning industry in the whole region was 424 million US dollars, up 29.27% over the same period last year. Even more gratifying is that the industry presents a high quality development situation of structural optimization, kinetic energy conversion and efficiency enhancement.

As the "famous city of knitted garments in China" and the fourth major industrial base of knitted apparel in China, Qingshan Lake area has created a remarkable industry development miracle. There are more than 2000 knitted garment enterprises, with a total output value of 40 billion yuan, and over 1 billion kinds of knitted garments each year, and 1/3 of the cultural shirt exports.

"Over the years, the knitted apparel products in Qingshan Lake area have been widely recognized by foreign businessmen, but the industry chain is in an awkward position of" no independent brand and core technology, no independent marketing channel ". With the increase of labor costs, intensification of market competition and instability of foreign trade situation, industrial transformation and upgrading is imminent. Hu Jianyong, Secretary of the Party Working Committee of Qingshan Lake high tech Industrial Park, told reporters that more than 90% of the textile enterprises in the park are engaged in OEM. Technology, brand and talent are the biggest bottlenecks in transformation and upgrading.

Bottlenecks in the development of China's (Jiangxi) knitted apparel creative industries, including standard factories, customized factories, R & D buildings and creative offices, are being solved. Industrial Park, R & D, trial installation T platform, operation display, international and domestic testing, surface accessories trading and other enterprise service platform, also introduced the VR experience, holographic naked eye 3D image, scene marketing and other new elements. "In the past, only a few mechanical equipment procurement, raw material procurement and product testing cost a lot of time and cost for enterprises. Now, with the help of the one-stop service of public service platform, we only need to concentrate on production." Hu Zhiwei, chairman of SHANG Jia Industrial Company.

The government provides "babysitter" service to enable enterprises to focus on production. In the face of fierce market competition, Qingshan Lake knitted garment enterprises also enhance their ability to resist risks through hard work.

At the end of production, a large number of enterprises purchase large quantities of advanced weaving equipment, introduce the clothing design system and computer management system in developed countries and regions, greatly enhance the technical level of the knitted garment industry, and boost the transformation from "manufacturing" to "intelligent manufacturing". "We use chips to store the data of each garment. The hanger runs according to the trajectory designed by the computer, which not only saves the cost, but also improves the production efficiency of more than 30%." Li Gaofeng, IE engineer of wind time Clothing Co., Ltd. In Nanchang Dongshen Knitted Garment Co., Ltd., the high-end intelligent production line introduced by the huge sum of money has increased the pass rate of high-end garment production from 50% of manual production to 90%.

At the sales side, enterprises have built or joined the electronic business platform. The new sales mode has reduced the cost and enriched the channels. At present, there are more than 200 knitting clothing business enterprises in the park, with annual sales exceeding 5 billion yuan, and radiation has led to the innovation and upgrading of knitted apparel entities. At the same time, more and more enterprises focus on OEM, to brand building and marketing. "In the past, the profit of exporting a cultural shirt is only a few cents, and now the introduction of the" big mouth monkey "brand can achieve more than 30% profit per garment. Hu Hailin, chairman of sun Ling industry, also introduced his own brand "Alice", hoping to build up his own brand with the help of "big mouth monkey" brand effect and brand management experience.

Tapping the potential and diversifying the market is the key to the steady growth of foreign trade in Qingshan Lake area. "Compared with the European and American markets, there are many demands for developing countries. These markets add up to large volume and large impact, and the" belt and road initiative "has more and more influence, which brings new opportunities for enterprises. Wang Qiang, mayor of Qingshan Lake area, told reporters that in the past, 50% of the export of knitted apparel products in Qingshan Lake was dependent on the US market. Through the overseas marketing of "Qingshan Lake needle spinning" regional brand, the "circle of friends" in foreign trade is becoming more and more extensive now, and the sales market has extended to more than 100 countries and regions.

From "OEM" to "brand", from "manufacturing" to "intelligent manufacturing", from "single" to "pluralism", Qingshan Lake knitted apparel industry is stepping out of a new way of traditional industries to stabilize foreign trade and promote transformation.