Site Selection Skills

First, open channels to find shops.

There is a "2:8 rule" in the shops market, that is, only 20% of the total number of shops that rent information are publicly available, while 80% of them are covered by private pfers.

This is because shops that are in business are afraid of pferring information before they are pferred, affecting consumer confidence and thus affecting business.

So, look for it.

Two, "passenger flow" is "money flow".

Shop location must pay attention to the flow of people around (and these people stop buying things, rather than pass by), match the purchase atmosphere with the items (such as grades, similar or related products), traffic conditions and surrounding residents and units.

For business entrepreneurs, the "passenger flow" is the "money flow". Do not choose to be in remote areas for fear of competition or high rental.

In fact, business district shops are more concentrated, but it helps to accumulate popularity and increase sales volume.

Three, the location should be forward-looking.

Not all "gold markets" will make money, sometimes.

Four, pay attention to the cost performance of rents.

Different geographical environment, traffic conditions, the structure of the storefront, the rent will be very different, sometimes even more than a dozen times.

For entrepreneurs, we should not just look at the superficial price, but also consider the cost performance of rents.

For example, a monthly sales of 20 thousand yuan or so in the store, the monthly rent in 2000 yuan -3000 yuan is more appropriate, can guarantee a certain gross profit margin.

(approximately rents account for about 10% of sales).

Five, the "group rent" method is economical and practical.

At present, more than a dozen square meters of small shops are very popular, so the rents increase, while the one hundred or two hundred square meters of large shops are declining due to sluggish rental.

Under such circumstances, it is suggested that a few entrepreneurs should lower the price of the large shops under group leasing, and then divide them into smaller ones.

In short, the choice of shops should focus on the quality of the regional economy, the level of income, the quality and quantity of purchasing power, and the quality of the shops themselves, rather than simply emphasizing the low price. Under normal circumstances, the business district of the prosperous business district has a wide scope of business circles, a large volume of people and a high turnover. The large and medium-sized residential areas with high population density have strong demand, and a stable tourist source can also ensure the stability of the shops. These are the places we take for granted.