Interpretation Of Low Cost Marketing Of Shoes And Clothing Business

< p > recently, Zhuo Saijun, senior analyst at Analysys International, analyzed the development of home appliances and clothing industry from the perspective of digital marketing. < < a href= "http://sjfzxm.com/news/index_s.asp >" Yi Guan international < /a > "and the theme line of" easy view relativity "jointly organized by Qingdao Internet Merchants Union.

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< p > < strong > household appliance business: spring season < /strong > /p >

< p > appliances play an important role in national consumption.

From 70s to the early 2000, the offline channel is still the core, and the real time for online sales is very short.

In 2012, the household electrical appliance market was opened by the price war, and gradually became depressed in 2013. 6.18 became a fixed promotion node of DAC.

By 2013, SKYWORTH would sell to 56 thousand televisions.

Although home appliances demand higher logistics, distribution and user experience, but for large and capable manufacturers, online e-commerce is a new innovation channel.

Due to the influx of large household electrical appliance enterprises and the development of the market, the whole household appliance market is now showing a steady rise stage, showing stable growth.

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< p > with the extension of < a href= "http://sjfzxm.com/news/index_s.asp > intelligent device < /a >, the concept of smart home life has been promoted, and the premium ability of home appliances is getting higher and higher.

Hisense, Haier and so on have launched online operation brands for online channels.

These traditional enterprises are pouring into the e-commerce market, and the demand for electricity supplier service companies is a great business opportunity.

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< p > < strong > shoes and clothing industry: deep water, /strong > /p >

< p > from 08 years later, most shoe and clothing industries in China are facing the situation of oversupply. The inventory pressure is very large.

The opportunities for shoes and clothing industry are getting fewer and fewer. Successful offline companies have the idea of online operation: through a series of activities, through the interaction between users to increase the sales volume of single stores, and maximize the benefit through single store sales.

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< p > from the whole market perspective, < a href= "http://sjfzxm.com/news/index_s.asp" > 2013, the development of clothing electricity supplier /a > has already passed the high-speed growth period, and has entered a slow rising channel.

Conservatively speaking, it is a slow growth trend and there is limited room for growth.

Clothing, food and housing has always been the most competitive industry. Therefore, we must identify the location and divide it after the market matures. This subdivision is not only on the product, but also on the platform and region.

At present, Tmall is still the overlord of the shoes and clothing business market, and vip.com and van customers are basically the number of single digit occupancy.

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What value does the Internet bring to the enterprise and the market? < /strong > < /p > P > strong > Internet.

< p > > a href= "http://sjfzxm.com/news/index_s.asp" > Internet < /a > let the communication between enterprises and consumers no longer be a circular relationship, but a progressive relationship.

For example, the development of a shoe product is about half a year from design to production. The cycle is very long.

But on the Internet, the pre-sale mode makes the enterprise's ability of trial and error very strong, and consumers have feedback on products quickly.

In addition, enterprises can instantly get the terminal information in the market, and the information on the Internet can be traced back and forth. They can know what kind of products the consumers really like, and can also see the actions of competitors through data.

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< p > Mobile Internet is not only a mobile electricity supplier, but also a series tool.

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< p > the attributes of netizens are changing: this year, over 30 year old Internet users have increased their penetration and become the main body.

Natural age growth, 80% of the mainstream consumer groups, they are accustomed to the consumption pattern of the Internet, and the market will become bigger and bigger in the future.

After 90 and 00, it will become a group with purchasing power. This is actually a natural development stage.

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< p > Internet users' Internet access time also increased gradually. In 2012, per capita weekly Internet access lasted for 20 hours.

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< p > the proportion of Internet advertising continues to rise. In 2013, < a href= "http://sjfzxm.com/news/index_s.asp" > Internet advertising < /a > became the second largest media platform after TV.

The growth rate of video advertising is higher, and keyword advertising is still the most important way.

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< p > < strong > facing the Internet, you have to do marketing like this! < /strong > /p >

< p > < strong > fans economy < /strong > /p >

< p > fans are most interested in the economy. It is actually the Internet game of fashion marketing.

Darren generates content from the media, and then radiate cock silk masses and cock wire users through these media content.

It's actually a upside down play, it's going up and down.

If you want to play like this, you have to have a "Big Apple".

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< p > < strong > C2B customize < /strong > /p >

The premise of < p > a href= "http://sjfzxm.com/news/index_s.asp" > C2B customization < /a > is that it is more suitable for mature brands and mature enterprises on the basis of the establishment of existing user groups or target users.

Enterprises should learn from the C2B mode on user interaction, give more play to users' subjective initiative, and participate in the process of production and distribution of the entire enterprise. Then, through this means, we can clarify the potential demand of consumers and dig out the needs of consumers.

To make this model bigger, we must first have a brand.

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< p > < strong > how to spend less and do more work? < /strong > < /p >

< p > low cost is not zero cost. Low cost is to spend money on ideas.

Enterprises should make full use of a lot of free information flow.

For example, on Tmall, there is no charge for businesses to interact with users, and there are free WeChat groups.

Enterprises should strive to turn platform traffic into a consumer group in their own hands.

If you scan your WeChat, consumers have a ten percent off or even twenty percent off discount, and consumers are happy to scan it.

In addition, tyrant gold is not very expensive, but its influence is very strong.

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